Click Fraud Protection Service Polygraph Identifies ‘Retargeting’ Scam Affecting High Value Search Advertisements
Martech Series
JANUARY 30, 2023
Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.
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