Martech Series
JUNE 9, 2022
The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising disruptor. Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. million late last year.
Exchange Wire
JULY 5, 2022
Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland - with this partnership making in-email advertising more efficient [.].
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All About Advertising Law
OCTOBER 28, 2013
Even in this age of online, social media and mobile advertising, advertisers continue to look to advertising agencies or other outside service providers for assistance. Agencies today are not only assisting with development of digital creative materials, but also with advertisement placement, serving, and delivery.
MNTN
JUNE 3, 2022
In a new report from Digital Commerce 360, in conjunction with Bizrate Insights, they surveyed 1,015 online shoppers this year to better understand their buying behavior, and how they respond to the digital advertising they encounter while online. Take a look at the rest of the news that caught our attention in the roundup below. .
Digiday
NOVEMBER 27, 2022
The Washington Post declined to share data to support this claim — or provide advertiser figures that would support this expansion. The large majority will likely see [content] in a newsfeed, and the ability to communicate visually and quickly is critical,” he said in an email. Advertiser support for climate coverage.
Single Grain
APRIL 12, 2023
When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?
Single Grain
JULY 26, 2023
The purpose of a split test is to compare two or more variations of a specific element (such as a web page or specific elements on a web page like the CTA button, email, advertisement or app interface) to determine which one performs better in achieving a predefined goal.
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