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Using GPS, Food Delivery Ads Appear When Users Are at Home – Outlook of mobile industry for Korea in 2013

InMobi

Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can survive in the mobile era. Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well.

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Mobile Brings it Home for the Holidays

InMobi

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season.

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Connecting with Today’s Super Consumers: Mobile Moms

InMobi

“ In partnership with Decision Fuel & On Device Research, InMobi uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. Moms Are Mobile Ninjas Mobile moms globally spend an average of 6.2

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The Mobile Opportunity for Travel Marketers

InMobi

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile.