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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

Benefits of Geofencing Mobile Ads Geofencing offers several benefits for mobile advertising. Challenges in the Advertising-Marketing Industry Low Engagement and Conversion Rates One of the most significant challenges in the Advertising & Marketing industry is low engagement and conversion rates on mobile platforms.

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Google vs DOJ Trial Week 3: Ad Tech Spaghetti and Courtroom Drama

Ad Monsters

Israel defended Google, claiming regulators focused too narrowly on open web display advertising. His argument that Google’s share of the online ad market had dropped from 15% to 10% over a decade due to a shift toward mobile and app-based advertising was… let’s just say, an interesting flex. Oh no, say it isn’t so.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. To make your choice a little easier, we have put together a list of the top 12 programmatic advertising platforms right now. hide ] What Is a Programmatic Advertising Platform? How Do Programmatic Advertising Platforms Work?

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Eight Performance Marketing Channels You Need to Use

MNTN

That’s where performance marketing can provide real solutions. Performance marketing refers to digital marketing in which advertisers only pay when a specific measure of success is achieved. For example, with pay-per-click advertising, you only pay when someone engages with your social media materials. Native Advertising.

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SIMPLE WAYS TO IMPROVE YOUR AD PERFORMANCE

MediaFuse

But the less conspicuous ad real estate can yield unexpected results. Another way to do this is to style ad links so they resemble the non-advertisement links on the page. So if you monetize a site through display advertising, consider the easy-to-implement strategies featured in this article to help you improve your earnings.

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Extending The Momentum of Your Newly Launched App

InMobi

While initially you will start with more paid installs than organic installs, there will be a time when you reap the benefits of the paid advertising by seeing a spike in the organic install rate. The number of organic installs should overtake the number of paid installs and you can begin reducing the amount spent on paid advertising.

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How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Ad Beat

All of which is music to the ears of advertisers looking to use the Games to boost brand awareness and sales. With that in mind, we used Adbeat’s exclusive competitive advertising intelligence data to analyze how brands like Gillette, Intel, and Toyota are leveraging the Olympics as part of their US display ad strategies.