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Second quarter saw slowing ad spend on most platforms

Martech

At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

CPM
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Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

On the plus side, advertisers can save on TikTok ads; TikTok’s average CPC is $1.20, cheaper than competitors like Instagram. Calculate your ROI to ensure you’re getting the most out of TikTok advertising. Cost efficiency: Hootsuite reports that TikTok’s CPM is projected to be $7.03 0.5% – 2.0%

ROI
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ADvendio Spring ’25 Release: New Features and Enhancements

Advendio

Flexible Pricing (CPM, CPC, etc.) Our integration with Vistar Media ’s DOOH ecosystem helps you tap into new omnichannel advertising opportunities with ease. Our Flexible Payment Plans now automatically adjust to campaign value changes, ensuring smooth and accurate invoicing every time. Less stress, more efficiency.

CPC
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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Here are 12 proven techniques to maximize ad spend and boost efficiency in your advertising. Key Takeaways ROAS (Return on Ad Spend) measures revenue generated for every dollar spent on advertising.

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Q1 2025: Company Review

Advendio

Here’s a detailed summary of what we’ve been up to during this first quarter: Industry Events This quarter, we had the pleasure of attending multiple events in the advertising technology sector. Flexible Pricing (CPM, CPC, etc.) CES in Las Vegas Date: January 7th-10th Matthew M.

CPC
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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies. The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments.

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CPM vs eCPM

Monetize More

Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand. In this post, we’ll explore the differences between CPM and eCPM, how to calculate each, and how they can be used to measure earnings.

CPM