What is vCPM? Time for Publishers to Care Ad Viewability
Automatad Inc.
MARCH 20, 2024
Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. What Is a vCPM?
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