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Intro to Incrementality Series: Part II

Digital Remedy

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Random Suppressed Groups. Your campaign is targeting men, but your randomly-generated control is observing men and women equally.

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Intro to Incrementality Series: Part II

Digital Remedy

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Random Suppressed Groups. Your campaign is targeting men, but your randomly-generated control is observing men and women equally.

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Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

Digiday

For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. Warner Bros.

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How CPGs can realize the value of first-party data with a CDP

Martech

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Other CPGs are capitalizing on CDP integrations with data clean rooms to uncover consumer and measurement insights that fuel their acquisition, retention and broader advertising strategy. Unfortunately, there is no third-party data panacea.

ROI 101
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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

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Neuroscience of Ad Memory Retention

The Ad Tech Blog

In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. Challenges in Ad Memory Retention Ad Clutter and Consumer Overload One of the most significant challenges in the advertising industry is ad clutter.

Audience 130
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11 Native Advertising Trends that You Can’t Ignore

Single Grain

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?