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Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

RevX

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. What does this mean for advertisers?

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What is an affiliate marketer?

Lemonads

An affiliate marketer is someone who promotes products or a brand in exchange for a commission or someone who manages the affiliate marketing program of a company. Affiliate marketing is the concept of affiliates (businesses) and publishers (online content creators) working hand in hand.

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Ad Network vs Affiliate Network: What is the Difference?

Lemonads

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. For example, many marketers use the terms ad network and affiliate network interchangeably, but these platforms are fundamentally different. What is an Ad Network?

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Why marketers should care about performance marketing.

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The Prevention of Ad Fraud

YieldBird

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Pay-per-impression (PPM). Over-the-Top Advertising.

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Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday

Ad Monsters

Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales. Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Both publishers and advertisers should worry about this practice as it affects them both. What did that teach us?

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