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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

billion loan to help finance any moves it might wish to make next year relating to German TV business ProSiebenSat.1, Restrictions on pharmaceutical ads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser. And this would hit TV particularly hard, since pharmaceutical companies invest heavily in TV.

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The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

“More advertisers in Europe now have access to advanced audience targeting based on proprietary data, premium ad placement on the LG smart TV homescreen, and the ability to optimise media investments across both linear and connected TV spend – all brought to market by a highly specialised local team,” said Ed Wale, VP, Europe at LG Ad Solutions.

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

This new legal framework disrupted marketing processes across many industries by transforming the very nature of ad tech and the way that website and data management systems are deployed for marketing and sales needs. BSc in law, business administration, finance or related field. ” Brand Consistency.

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Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

Clearcode

We have a company in Asia using our data clean rooms in the trade finance sector to collaborate with logistics data for tracking and monitoring cargo shipping data. We also work with numerous pharmaceutical companies on market share data inside the data clean room. And they will always ask questions.

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The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. Buitekant joined DMG Media in 2013, following a two-year stint at video ad tech business Smartclip.

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The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation

VideoWeek

X is Barely Breaking Even as Financers Prepare Debt Sell-Off Elon Musks X is barely breaking even, according to an internal email from Musk seen by The Verge. “By marketing the Bauer Media Group, we are strengthening the pharmaceutical expertise in the Ad Alliance portfolio, said Ad Alliance CSO Michael Dorn.

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