how-programmatic-is-changing-mobile-advertising-new-research 
Automatad Inc.
NOVEMBER 23, 2023
Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. What is AdTech?
Adtelligent
JULY 19, 2022
What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.
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Adtelligent
JUNE 9, 2021
Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.
Digiday
OCTOBER 11, 2022
Apple’s growing designs on the ad industry are already well-documented with the iPhone maker’s media unit already generating $4 billion per year on search. But now it would appear it is further stepping up its efforts by serving ads on even more screens. Rising mobile numbers. The question is, when will it start?
VideoWeek
DECEMBER 8, 2023
In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. ” This is the context which likely new chairman Shamir Shah will step into.
VideoWeek
MAY 12, 2023
Top Stories NBCU’s Linda Yaccarino in Talks to be Appointed as New Twitter CEO Elon Musk said on Thursday he has “hired a new CEO” for Twitter, believed by the WSJ to be NBCUniversal advertising chief Linda Yaccarino. Musk added he will transition to the role of CTO and executive chair in the next few weeks.
VideoWeek
JUNE 16, 2023
In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.
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