VideoWeek

DECEMBER 15, 2023

The Week in Tech Google Slams “Flawed” EU Efforts to Break Up its Ad Tech Google has criticised the EU’s “flawed interpretations of the ad tech sector,” amid ongoing efforts by the European Commission to break up the tech giant’s advertising business.

Ad Tech 52

Ad Tech Media Agency Retail 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Tools include a unified inbox called Conversations, knowledge base tools, and customer feedback measures. Targeted, personalized display ads.

Marketing 116

Marketing Manufacturing Communications Healthcare 116