Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains.
VideoWeek
AUGUST 24, 2023
You won’t believe what happened next Ad Fontes Media found that that even legitimate publishers use “curiosity gap” headlines, also known as clickbait, and many of these outlets are rated as reliable. “There are legitimate sites that use these tactics,” says Otero. It’s just revenue-first.”
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Monetize More
JUNE 7, 2022
Although some publishers should expect some hiccups in the status quo of operations as with every major industry change, these sky-is-falling cookiepocalypse predictions are doomsday cult prophecies at best, and clickbait at worst. For starters, cookiepocalypse already arrived in 2020. The revenue on those platforms didn’t go to zero.
VideoWeek
FEBRUARY 23, 2024
The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.
VideoWeek
OCTOBER 13, 2023
Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. percent organic growth in Q3.
Digiday
NOVEMBER 10, 2022
Effectively, the latter approach could potentially result in a new green levy to the already bothersome ad tech tax – one that already consumes approximately 50% of every dollar that marketers write, but one that is ethically difficult to begrudge for responsible practitioners. Look out for greenwashing.
VideoWeek
JUNE 23, 2023
Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR). “Digital advertising is the lifeblood of the online economy.
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