Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains.
VideoWeek
AUGUST 24, 2023
The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. Therefore clickbait is not necessarily MFA, as long as it is actively serving a community or deployed alongside actual news.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
JUNE 7, 2022
Although some publishers should expect some hiccups in the status quo of operations as with every major industry change, these sky-is-falling cookiepocalypse predictions are doomsday cult prophecies at best, and clickbait at worst. For starters, cookiepocalypse already arrived in 2020. The revenue on those platforms didn’t go to zero.
VideoWeek
JUNE 23, 2023
Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR). “Digital advertising is the lifeblood of the online economy.
Smart-Hub
MARCH 19, 2024
In terms of use cases, display ads can be effective when the company has low brand awareness (for instance, when only entering the market). When designed properly, they can give a strong first impression. If a user has already interacted with a brand somehow, a display ad can easily remind them about the company and its products.
VideoWeek
JULY 22, 2022
Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity. AdPlayer.Pro Surpasses 52 Million Daily Served Impressions.
Ad Monsters
DECEMBER 20, 2022
As an industry, ad tech understands the importance of audience feedback. High-performing and relevant ads would not exist without the consumer’s input. . While automation has done wonders for publishers’ impressions, a few breaches remain in the armor. How Clickbait Ad Scams are Devised & Impact Publishers’ Sites.
Expert insights. Personalized for you.
65 
Let's personalize your content