Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

MARCH 7, 2023

Non-linear ads, also known as overlay ads , are usually overlaid over the stream, most commonly in the form of a static or dynamic banner ad. The user can keep watching the stream while the ad is showing. Lastly, companion ads are banner ads that run concurrently and in sync with a linear or nonlinear ad.

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

PubMatic

SEPTEMBER 8, 2022

How can you obtain incremental brand demand for ad formats such as rewarded video, Interstitial, and banners, to drive more revenue to maximize the lifetime value (LTV) of your users? The IAB’s OM (open measurement) SDK is pre-integrated, so advertisers can measure viewability of the impressions served via OpenWrap for Mobile App.

Banner 67

Banner Viewability Impressions Advertising 67

VideoWeek

APRIL 8, 2024

A full-screen pre-roll ad on a streaming platform for example is very different from a small, muted, autoplay video ad crammed into a banner at the side of an article. But Tech Lab’s consultations found that these definitions created an inaccurate divide between instream and outstream ads.

Video Ads 52

Video Ads Advertising Viewability Banner 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Interstitial ads cover the entire screen of the user’s device. In-banner video ads: In-banner video ads are ads within a banner that leverage the banner’s size.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

VideoWeek

AUGUST 25, 2022

This data was collected using Amplified Intelligence’s attentionTRACE mobile app, which combines facial footage from phone cameras with metadata on viewability, scroll patterns, sound and phone orientation. That’s compared to MPU and native image ads at 1.5 seconds, then mobile banner and native mail ads at 0.6

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Video Ads Cookies Viewability Banner 124

InMobi

JANUARY 23, 2022

By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. Further, compared to static banners, native ads have a 4x better engagement rate.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Automatad Inc.

DECEMBER 1, 2023

They are often skippable, allowing viewers to skip the ad after a few seconds. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. The linear video ads have further formats like in-stream and bumper ads.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Smart-Hub

JANUARY 23, 2023

Example 2: you use the Google Ads platform to display your banner ads. A visitor goes to an ad network member’s site; The network offers to show ads to the user and transmits the user’s data to the SSP. Banner This is an advertising format that can be placed on websites as well as in apps.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Brid.tv

MARCH 30, 2023

Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) Transparency and Safety This method provides transparency for both advertisers and publishers. and served to their target audience.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

InMobi

DECEMBER 3, 2021

In other terms, in-game advertising describes native ad placements within mobile games, which appear during gameplay. Ad formats include static band dynamic banners, video and audio ads. The virtual cityscape may include ads on bus stops, billboards, etc.

Viewability 52

Viewability Banner Audience Advertising 52

VideoWeek

JUNE 17, 2022

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Brid.tv

JUNE 26, 2023

Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace. With the platform’s various inventory management and yield optimization features, publishers can fine-tune their ad strategy however they see fit.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Smart-Hub

APRIL 29, 2024

In addition, voice ads can also include audio ads, which are usually placed on streaming music services like Spotify and Apple Music. While voice ads are still in their early stages, their potential cannot be overlooked. As technology continues to evolve, so will the effectiveness and popularity of voice-based advertising.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Adtelligent

OCTOBER 6, 2021

To choose the right monetization strategy, one must be fully versed in the ad formats available through programmatic and lucrative for advertiser’s needs. Display Ads. Display ads usually refer to banner advertisements at the header, footer, or sidebar in the programmatic ecosystem. Video advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52