VideoWeek

MAY 8, 2024

Three new content hubs on Vizio’s home screen – Vizio Gaming, Sports Hub, and Always On Newsroom – will offer QR-code based shoppable ads. Vizio also said it has agreed deals with food delivery apps, using their data to power some of these shoppable ads.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Monetize More

SEPTEMBER 30, 2022

Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Testing with different Ad Units. Stick to the OG’s.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. This is a cost saving measure by Reach.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

JUNE 17, 2022

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Smart-Hub

OCTOBER 24, 2022

This same statement remains true for ad tech as well, as it rolls with the world and begins to follow new currents. Meanwhile, SSPs are increasingly partnering with media agencies. In addition, this higher Internet speed allows you to create ads in higher dpi, and put more emphasis on video ads in mobile format.

Advertising 40

Advertising Cookies Banner Machine Learning 40

Brid.tv

MARCH 30, 2023

Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) Get detailed insight into ad performance with in-depth analytics, and boost your monetization efforts with Managed Ads Service.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

VideoWeek

SEPTEMBER 29, 2023

M6 Publicité Introduces Subtitling Service for Linear Ad Spots M6 Publicité, the French broadcaster’s sales house, has launched a subtitling service for advertising spots on linear TV. The company noted that only 10 percent of ads broadcast live are subtitled for the deaf and hard of hearing.

Media 52

Media Non-Profit Advertising Ad Tech 52

Smart-Hub

APRIL 29, 2024

Meanwhile, SSPs are increasingly partnering with media agencies. For example, PubMatic, formerly an old-school SSP, reported in 2021 that its total desktop business (comprising display and online video) performed with revenue up 26% yearly on top of the prior year’s 28% growth.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Adtelligent

OCTOBER 6, 2021

DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. To choose the right monetization strategy, one must be fully versed in the ad formats available through programmatic and lucrative for advertiser’s needs. Display Ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. And viewability is one of the features demanded most by agencies and advertisers. This goes way beyond pre-roll or mid-roll display formats.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Programmatic allows brands to combine different ad formats and ad creatives and manage them in one interface.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98