VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. Decoupling the ad server from the exchange will open up the supply chain for more competition.

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Ad Tech Header Bidding Ad Server Ad Exchange 98

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago.

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Audience Cookies GDPR Retargeting 76

Relevant-Digital

OCTOBER 4, 2023

Every year, Relevant Digital eagerly looks forward to DMEXCO, the place where we connect with all of the great minds in the digital advertising industry. Publishers and networks keenly explore the potential of header bidding for apps, aiming to boost their revenue.

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Header Bidding First-Party Cookies Cookies Conversion 52

Paleo AdTech

MARCH 8, 2022

As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com. We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

DECEMBER 10, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. Ari says he was “a big supporter” of AppNexus’ vision of being a customizable platform for ad tech, but he felt the product could be more flexible – and cheaper.

Header Bidding 52

Header Bidding Non-Profit Ad Tech Ad network 52

YieldBird

MARCH 27, 2024

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic advertising landscape, specifically the move away from third-party cookies. The Importance of First-Party Data With less reliance on third-party cookies, first-party data is becoming crucial.

Cookies 52

Cookies Audience Header Bidding Impressions 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Paleo AdTech

MARCH 17, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. Ari says he was “a big supporter” of AppNexus’ vision of being a customizable platform for ad tech, but he felt the product could be more flexible – and cheaper.

Header Bidding 59

Header Bidding Non-Profit Ad Tech Ad network 59

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Automatad Inc.

APRIL 6, 2022

Advertiser Perceptions surveys the current state of ad measurement. Related Read: Is Google Privacy Sandbox Future of Targeted Ads? It also incentives advertisers to prioritize accountable and transparent data use and access, consistent with existing privacy regulations, making it manageable to remain compliant.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Fortune aims to build revenue by prioritizing branded content.

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GDPR Cookies Header Bidding Impressions 52

InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. At a time when many brands and publishers are increasingly looking towards first-party data as the future of personalized advertising, this is an encouraging sign for them.

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Header Bidding Viewability Click Through Rate Advertising 52

Brid.tv

JULY 9, 2023

However, to ensure maximum revenue potential, publishers need to find a reliable OTT advertising platform that will supply them with quality ad partners and help them achieve the highest CPMs possible. Table of Contents [ hide ] What Is an OTT Advertising Platform? Yahoo Ad Tech Yahoo Ad Tech Key Features: 5.

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Header Bidding Advertising Ad Exchange Ad network 52

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. Search Engine Text Ads (eg.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. How Does Open Bidding Work?

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Monetize More

NOVEMBER 15, 2022

Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. The ad tech and publisher ecosystem have long been in the middle of a tug-of-war between choice and transparency. The framework is free and you can scale easily without the need for cookie-synching.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

YieldBird

JANUARY 20, 2022

In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. After Cookies – Preparation status. After Cookies – Preparation status.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Smart-Hub

NOVEMBER 25, 2022

A supply-side platform (SSP) is the main aggregator of inventory in programmatic advertising. Publishers use SSP in order to automate the media-selling process and to effectively manage their advertising space in real time. Before the bid request reaches the demand, it undergoes internal real-time auction among other SSPs.

Header Bidding 40

Header Bidding Ad Server Impressions Cookies 40

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Deep dives into the IDs.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Automatad Inc.

JANUARY 17, 2022

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. In reality, Google would tell the website publishers that the winning bid was $9. Salesforce and Adobe released a report stating U.S. Browser Updates.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers.

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Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter.

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Advertising Marketing Ad Tech Demand Side Platform 105

Monetize More

JULY 28, 2022

Open Bidding comes with granular reporting and billing and publishers with Google Ad Manager (GAM) set up can get started with Open Bidding right away. This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding. What is Google Open Bidding?

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Header Bidding Ad Exchange Cookies Ad network 72

Mediavine

JANUARY 27, 2022

As a result, we’ve been innovating in ad tech since the moment we began offering full service ad management. Others will try to catch up in the coming years with splashy acquisitions, but Mediavine and its publishers are shaping this critical component of the new web right now.

Header Bidding 59

Header Bidding Cookies Ad Tech Impressions 59

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52