Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. AdTech Ecosystem: What is it and Who is it For? What is Ad Tech? Components of the AdTech Ecosystem Explained 1. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Programmatic ad-buying. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

InMobi

SEPTEMBER 15, 2020

While it was a step in the right direction, the first version of TCF did not meet certain needs that ad buyers had. Ensures Standardization One of the biggest hurdles with the earlier version of TCF was that Google, one of the largest ad tech players in the market, did not participate in or support the TCF. InMobi and TCF 2.0

GDPR 52

GDPR Ad Tech Advertising Marketing 52