Ad Targeting GDPR Marketing Retargeting 
Digiday
SEPTEMBER 20, 2022
Of course, discussions around the future of ad targeting and measurement will have added urgency for executives based in the European Economic Area where GDPR has curtailed efforts to test proposals from the likes of Google and The Trade Desk.
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?
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Ad Monsters
JANUARY 9, 2024
Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.
Single Grain
JUNE 25, 2021
Chrome is the most popular browser on the market. Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. 5) The Development of New Ad Technologies.
Clearcode
MARCH 15, 2023
Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR.
Smart-Hub
MARCH 14, 2022
In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). Currently, Google collaborates with advertisers to ensure that the transition has minimal impact on the online marketing sector. . What is cookieless tracking?
Smart-Hub
DECEMBER 8, 2023
SmartHub, for instance, has an integrated technology stack for targeting and retargeting that protects user privacy and does not rely on 3rd party data. And, of course, such market demand has its obvious advantages. Run a Profitable Ad Exchange Business!
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