Ad Targeting Demand Side Platform Finance 
VideoWeek
JUNE 21, 2024
.” Disney Announces BridgeID Data Matching Tool Disney continued its substantial investment in the tech side of its ad offering this week with the announcement of BridgeID, a solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement.
VideoWeek
FEBRUARY 23, 2024
The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).
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VideoWeek
JULY 29, 2022
“This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The Nordic streamer also raised its year-end subscriber target from 7 million to 7.3 The Week in Tech. French MPs Vote to Scrap Licence Fee.
VideoWeek
JANUARY 26, 2024
Skydance Media is a production business which has co-financed a number of Paramount Pictures’ biggest films over the last ten years, including Top Gun: Maverick, Mission: Impossible – Dead Reckoning Part One, and Star Trek Beyond. The offer comes just one month after Warner Bros.
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