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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

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Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation

Ad Monsters

This practice strikingly resembles click fraud in digital advertising , where bots can inflate click-through rates and skew campaign metrics. This concentration of influence raises questions about market dynamics and fair competition.

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Are Paid Ads Less Valuable with AI Search? What Real Data Says

Single Grain

As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? While some metrics suggest diminishing returns, others reveal new opportunities, such as better ad targeting and bidding.

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Strategies for High-Performing Instagram Ads

AdvertiseMint

Instagram offers advanced targeting options where you can specify demographics, interests, and behaviors. By honing in on your niche, you can ensure your ads are seen by those most likely to be interested in your products or services. Compelling Visual Content Visual content is the heart of Instagram marketing.

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Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. But how should marketers approach their TikTok strategy? Here are the most critical TikTok marketing trends this year. average engagement rate compared to 5.3%

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How to Scale Campaigns Using Synthetic Data Advertising

Single Grain

The global synthetic data generation market is projected to explode from $218.4 compound annual growth rate. For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution.

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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

VideoWeek

In this week’s Week in Review: AppLovin’s market cap overtakes The Trade Desk’s, WBD posts its Q3 results, and The Independent becomes the largest UK publisher in the US. The CMA said it has “not yet launched” its formal investigation into the merger, but is inviting comments on the ad tech tie-up until 20th November.