Monetize More

FEBRUARY 26, 2023

Real-world examples (CPM vs. eCPM) Example 1 : A publisher has two ad units on their website with the same CPM, but one has a higher eCPM due to higher click-through rates (CTR). Example 2 : A publisher has two different ad networks with the same CPM but different eCPM due to varying levels of targeting and relevancy.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

MAY 9, 2023

By doing this, you’re able to get more page views and higher engagement rates, leading to increased income. This will result in higher engagement rates with your ads, resulting in higher returns. This way, you can maximize returns from ads without alienating potential customers with irrelevant content or low ROI campaigns.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Smart-Hub

AUGUST 8, 2023

This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels. With this data, you can gain better insights into how your ads are performing and make necessary adjustments for optimization. #3.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Digiday

OCTOBER 10, 2022

Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. Seventy-five percent of publisher respondents to Digiday’s survey said they use data-driven personalization for ad experiences. The platform allows us to do multiple things. Reach , a U.K.-based That’s where we want to get to.”

Machine Learning 63

Machine Learning Audience Ad Targeting Media 63

Martech

OCTOBER 19, 2022

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Programmatic ad targeting is only as good as the data it’s based on. They must be highly relevant and customized with the right creative and messaging specific to your target audience.

Advertising 109

Advertising Marketing Ad Exchange Retail 109