Remove Ad Targeting Remove Click Through Rate Remove Cookies
article thumbnail

How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies. Aura has a significant impact on ad effectiveness.

Ad Ops 115
article thumbnail

How to Scale Campaigns Using Synthetic Data Advertising

Single Grain

For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. But how can advertisers use synthetic data to drive results?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

article thumbnail

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

article thumbnail

The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust’s Strategic Solutions Engineer

Ad Monsters

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.

article thumbnail

Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate. combines First-Party Data with its 500K integrated apps to help publishers analyze user behavior without third-party cookies. 100% fill rate guarantee for publishers’ mobile inventory.

article thumbnail

50 Impactful Facebook Ads Statistics to Help Your Ads Strategy

Single Grain

That said, click-throughs vary for industries, with retail, legal, apparel, beauty, and fitness sectors seeing a CTR of at least 1%. Source ) Decrease in average Facebook ad prices: The average price per ad on Facebook experienced an 18% decrease in Q3 2022. On your home page, clickAds.”