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TikTok Ads vs Facebook Ads

AdvertiseMint

Spark ads: These special ads allow advertisers to combine original TikToks into ads. Read more: TikTok Spark Ads. Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials. According to Statista, 70.9%

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate. Offers a 100% fill rate with interstitial ad targeting.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

This way, publishers can expect higher conversion rates. Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Audience Segmentation.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

In this tactical guide to RLSA, we’ll explore how to: Create and use remarketing lists to track previous site visitors Set up RLSA campaigns to serve targeted ads Target specific keywords and ad groups with RLSA Use cross-channel remarketing strategies to supercharge your ROI And more!

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What every marketer needs to know about programmatic advertising

Martech

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Programmatic ad targeting is only as good as the data it’s based on. Programmatic lets you be very specific about who you reach, so your ads need to be designed specifically for those people.

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Native Advertising 101: What are Native Ads?

InMobi

Given that the ad unit is now going to blend seamlessly with the content, the importance of ad relevance has never been greater in order to ensure you do not end up annoying the user. Is the ad targeted to the user and takes into account his engagement and usage patterns?

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SEO vs PPC: Finding the Right Balance for Your Website

Single Grain

A well-optimized site typically offers a better user experience, which can lead to higher conversion rates and customer retention. They analyze metrics like click-through rates (CTR), conversion rates, and cost per conversion to identify which keywords are most effective in their PPC campaigns.

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