Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

VideoWeek

MAY 27, 2022

Outside of social, the study suggested a sectoral shift towards video, with ad spend rising 41 percent from 2020. By comparison, traditional advertising (such as banners, native and newsletter ads) grew by 20 percent across the same period. . Audi Apologises for Copyright Breach in Chinese Ad.

Ad Tech 59

Ad Tech Agency Media Audience 59

Single Grain

JANUARY 3, 2024

They might engage in actions like adding a product to a cart, visiting a pricing page, or reading product reviews. Ads at this stage are more direct, often with a clear call to action (CTA). Conversion : This is the bottom of the funnel where the goal is to persuade the potential customer to make a purchase.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

AUGUST 8, 2023

From global brands to local businesses, you’ll learn about the power of programmatic advertising in driving engagement, increasing conversions and, ultimately, achieving business goals. Programmatic advertising is an automated approach to buying and selling digital ad space in real time. to an exceptional 9.20

Advertising 52

Advertising Ad Space Impressions Healthcare 52

SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange?

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 67

Marketing Retail Ad Targeting Conversion 67