Clearcode

SEPTEMBER 20, 2023

A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The buyers can set the advertising campaigns and programmatically bid to purchase precisely targeted video ads, display ads, in-game ads, etc.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

JUNE 16, 2023

E-Commerce Ads Google isn’t the only platform that offers online advertising features for e-commerce companies. Nearly every major e-commerce marketplace offers ad space for sellers, whether you promote specific products or your brand as a whole. CTR, and website visitors who see retargeting ads are 70% more likely to convert.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. However, including both video and display ads on a website helps diversify their revenue streams.

Display Advertising 52

Display Advertising Banner Rich Media Advertising 52

Ad Monsters

MAY 27, 2024

The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context. The ad is downloaded to the programmatic exchange via a dedicated platform. Audience retargeting.

Advertising 106

Advertising A/B Testing Conversion Rate Impressions 106

Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

NOVEMBER 14, 2023

B) Google Display Network Google’s Display Network lets you place ads on a network of millions of websites that have chosen to sell ad space in their content. These ads help you get in front of your target market before they start searching for your solution.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

JUNE 30, 2022

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Running retargeting campaigns based on target demographics. Higher Returns on Investment.

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Mobile ads: These are ads displayed on mobile devices.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Google Ad Manager 360. Rich Selection of Video Ad Formats.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Automatad Inc.

FEBRUARY 9, 2023

CPM stands for ‘cost per thousand’ and represents the revenue publishers earn for every 1,000 ad impressions on their websites. A publisher typically has different ad placements on their website and will set a CPM rate for each placement.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

JUNE 1, 2023

It’s the nature of its self-regulating environment of professionalism that makes it an applicable ad space for B2B connections. While it might appear strange on other online advertising platforms like Facebook, Twitter or Instagram to land an ad in someone’s mailbox, LinkedIn fully embraces business-to-business advertising.

Conversion Rate 52

Conversion Rate Retargeting Conversion Audience 52

Single Grain

AUGUST 3, 2023

The bright colors on the ad and large font stand out, enticing new musicians to sign up for lessons: 3) Multichannel Programmatic Advertising While digital ad spending is increasing, advertisers must still be smart about their investments. This way, you can use programmatic ad spend to stay on budget while making your ROI.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

AdvertiseMint

FEBRUARY 22, 2024

How the Facebook Ad Auction Works Facebook ad pricing operates on an auction-based system, much like a bidding war. Advertisers compete for ad space by placing bids based on their budget and targeting preferences. The highest bidder gets their ad displayed to the intended target audience.

CPC 52

CPC CPA CPM Impressions 52

Single Grain

MAY 30, 2023

Responsive display ads (RDA) are graphic advertisement formats that automatically adjust their appearance and ad size to fit into the provided space. These are built to reach the available ad space of different combinations on the Google display network. It is automatically turned on for all display campaigns.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

RevX

NOVEMBER 7, 2022

Real-time bidding is a process to win ad spaces through an auction that happens in under 200 milliseconds. The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. The internet is a huge place with millions of ad inventories. It also matters where you run these ads.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

MNTN

MARCH 6, 2025

OTT (over-the-top) advertising is the delivery of video ads through internet-based streaming platforms, sidestepping traditional cable or satellite services. OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content.

Advertising 52

Advertising Audience Impressions Retargeting 52

MNTN

APRIL 7, 2025

OTT (over-the-top) advertising delivers video ads directly to viewers over the internetno cable box or satellite subscription is required. Different ad formats offer different levels of engagement, and knowing how they work can help marketers build more effective campaigns. What is OTT Advertising?

Advertising 52

Advertising Audience Non-Profit Impressions 52

Digiday

SEPTEMBER 13, 2022

This year, about 20% of client ad spend was dedicated to OOH. The OOH CPM will continue to rise and we are seeing sellouts in some boards we wanted to buy for Q4,” Song said in an email, adding that ad space along transit, especially New York City subways, is already selling out, rendering it unavailable for months.

Marketing 69

Marketing Advertising Retargeting Fashion 69

Adtelligent

APRIL 4, 2025

Gambling-related content was globally the most blocked; APAC regions focused on restricting tobacco and mobile gaming ads. Fraudsters used fingerprinting and cloaking methods, with video ads becoming a key channel for auto-redirect attacks. What Are the Effects of Ad Fraud? Heres how it can affect you: 1.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52