MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit Viewability CPM 40

Ad Monsters

MAY 27, 2024

The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context. The ad is downloaded to the programmatic exchange via a dedicated platform. Audience retargeting.

Advertising 106

Advertising A/B Testing Conversion Rate Impressions 106

Single Grain

MAY 24, 2023

Through effective targeting and strategic ad campaigns, social media advertising can help businesses establish a strong online presence and boost brand recognition, ultimately driving engagement and increasing sales. 8) YouTube, Facebook and LinkedIn are the top 3 sites that marketers use to upload organic videos and video ads.

Media 98

Media Advertising Video Ads Brand Awareness 98

MNTN

JANUARY 6, 2025

Which OTT device is driving more view-through conversions? Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Step 4: Purchase Ad Space : Secure ad placements through programmatic tools like MNTN, which optimize buying and placement with AI.

Advertising 52

Advertising Retargeting CPA Audience 52

Ad Monsters

SEPTEMBER 5, 2024

Steps to Create Ad Monetization Strategy Set Metrics That Matter In CTV/FAST advertising, you will focus on the revenue generated from your ad pod — a commercial break of a specific length. So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it.

CPM 105

CPM Impressions CPA Affiliates 105

Single Grain

APRIL 12, 2023

YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Brid.tv

SEPTEMBER 25, 2024

Advertisers pay for each acquisition e.g., a sale or sign-up that comes from the placed ad on the publisher’s website. This metric directly links spending to tangible results, helping you better choose placements that drive more conversions and providing clear insights into your ROI. This helps you avoid overpaying for ad inventory.

CPM 52

CPM CPC Advertising CPA 52

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. This targeted approach not only increases engagement but also improves conversion rates for advertisers.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Focuses on increasing user lifetime value.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

OpenX

SEPTEMBER 11, 2024

Rather than downloading the file like traditional video ad serving, we stream it , allowing for almost instant loading by encoding multiple versions of a video file at different bitrates and resolutions to fit various network conditions. For audiences, adaptive streaming is a dramatic improvement over traditional ad serving.

Conversion Rate 52

Conversion Rate Video Ads CPC Ad Server 52

Ad Beat

DECEMBER 10, 2019

In fact, according to a Renderforest survey , marketers who use video content to promote their brand receive more web-traffic, generate more leads, and close more sales than their counterparts. However, creating an engaging, conversion-friendly video campaign is not everyone’s cup of tea. Source: Facebook Business.

Advertising 52

Advertising Video Ads Entertainment Audience 52

InMobi

SEPTEMBER 15, 2016

In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever changing mobile tech industry. Why do you rely on video ads to monetize your game?

Conversion Rate 52

Conversion Rate Video Ads Ad Space Mobile Ads 52

MNTN

FEBRUARY 6, 2024

Which OTT device is driving more view-through conversions? Using an advertising platform like MNTN Performance TV will allow you to display your ads across a variety of similar ad-supported streaming services. Purchasing Ad Space : Once you’ve chosen your platform(s), you need to buy ad space.

Advertising 98

Advertising Retargeting CPA Audience 98

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Single Grain

MAY 30, 2023

Responsive display ads (RDA) are graphic advertisement formats that automatically adjust their appearance and ad size to fit into the provided space. These are built to reach the available ad space of different combinations on the Google display network. It is automatically turned on for all display campaigns.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Automatad Inc.

JANUARY 13, 2023

Here publishers are paid based on views and not based on clicks or conversions. For example, if an advertiser wants to run a banner ad on a website and the CPM rate for that ad space on the website is $2, then the advertiser would pay $2 for every 1,000 impressions of the ad.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

JUNE 30, 2022

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. This helps you identify the campaigns, mediums, devices, keywords, ad copies, landing pages, etc.,

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

SEPTEMBER 30, 2022

While there are plenty of gems in the ad tech field, the best thing about them is that they are complemented by a healthy substrate of demand from Google, Amazon, and other whales. Do this and you’ll be bringing in maximum ad revenue consistently. Rewarded video ads are a great way to drive more revenue from your users.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

AdvertiseMint

FEBRUARY 7, 2024

The Facebook Ads Manager offers diverse Facebook ad formats to suit different needs. Pick the ad format that aligns with your message, from eye-catching image ads and engaging video ads to dynamic carousel ads and simple text posts. It’s like having a scoreboard for your Facebook ad campaigns.

Impressions 52

Impressions Audience Video Ads Brand Awareness 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. This way, publishers can expect higher conversion rates. Video Ad Units. Publishers need to leverage video advertising during Q4 and outstream video ads first.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Monetize More

JUNE 13, 2023

Instead of traditional methods where advertisers negotiate directly with publishers, programmatic advertising relies on algorithms and technology to match ads with available ad spaces in real-time. This automated process allows for more efficient and targeted ad placements.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served? interstitial and banner).

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

RevX

MARCH 31, 2022

These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel. The best part about it?

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. They Are Efficient and Cost-Effective.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

AUGUST 2, 2023

By this time you’ve probably already watched the whole Poo-Pourri video ad and see that, once again, they achieve this remarkably! Action The ultimate goal of your YouTube ad is to drive action. 5) Continuously Test Your Creatives Creating a single video ad and leaving it unchanged is a missed opportunity for growth.

A/B Testing 52

A/B Testing Conversion Rate Video Ads Audience 52

Single Grain

AUGUST 3, 2023

Creative display ads integrate better into various social media platforms, notably Facebook, Instagram and Snapchat. These social media channels offer limitless opportunities to create eye-catching ads to increase conversions. This way, you can use programmatic ad spend to stay on budget while making your ROI.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Monetize More

JUNE 1, 2023

App Monetization Website monetization involves displaying ads on your website to generate revenue. This can include display ads, video ads, sponsored content, and more. App monetization involves displaying ads in your mobile app to generate revenue. Consider the payout rates and revenue share of each ad network.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

Monetize More

MAY 20, 2023

They focus on providing a great experience for users while using a wide range of ad types from different exchanges and other ad networks. Anyclip AnyClip’s Luminous X video player helps publishers access direct-sold video ads through an AI-powered video player. Click here to sign up for West Seven Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Automatad Inc.

FEBRUARY 9, 2023

A publisher typically has different ad placements on their website and will set a CPM rate for each placement. Advertisers can then purchase ad space on the publisher’s website, and the publisher will earn revenue based on the number of times the ad is displayed (impressions).

CPM 52

CPM Ad Inventory Impressions CPL 52

AdvertiseMint

FEBRUARY 22, 2024

However, targeting a precise audience can lead to better engagement and conversion rates, making it a worthwhile investment. Ad placements. Where your ads appear on Facebook’s platform can significantly impact their cost. Ad objectives. Your ad campaign objective plays a crucial role in determining ad costs.

CPC 52

CPC CPA CPM Impressions 52

Single Grain

JUNE 1, 2023

With its unique targeting capabilities, a robust selection of ad formats, and impressive conversion rates, advertising on this professional-focused platform offers a wealth of opportunities for businesses to achieve their digital marketing objectives.

Conversion Rate 52

Conversion Rate Retargeting Conversion Audience 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98