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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. What is a Demand-Side Platform (DSP)? Let’s break it down.

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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. What is a Demand-Side Platform (DSP)? Let’s break it down.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Scalability Across Multiple Digital Channels Programmatic advertising provides seamless scalability, allowing brands to serve ads across CTV, display, mobile, and social media without manual intervention.

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Supply Side Platform (SSP): What Is It & How Does It Work?

MNTN

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

You can track metrics from your OTT advertising efforts on platforms like MNTN, including: How many people viewed your advertisement? Which OTT device is driving more view-through conversions? Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs.

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Ad Exchange: What Is It & How Does It Work?

MNTN

Advanced Targeting By leveraging audience data, ad exchanges help match ads with users who are most likely to engage. This precision targeting improves relevance, reduces wasted impressions, and increases conversions. This auction-based approach leads to a more efficient use of ad budgets and higher ROI.

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What Is a Demand Side Platform (DSP)?

SODP

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? Let’s look at some of the drawbacks of these platforms.