Ad Space Communications Header Bidding 
Automatad Inc.
JANUARY 23, 2023
We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding. So, in this article, we’ll uncover everything about header bidding wrapper and see how it helps you run efficient header auctions. What does this mean?
Clearcode
JULY 24, 2023
Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential.
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Clearcode
JULY 13, 2023
AdTech companies, publishers, brands, e-commerce platforms, and telcos can benefit from building an SSP and ad exchange. The key features of an SSP are header bidding, budgeting, frequency capping, ad targeting, macro support and override, inventory and campaign management and optimization, and reporting.
InMobi
MAY 23, 2018
Waterfalls describe the linear queues many publishers use to fill ad space. In such a system, one ad network is given the opportunity to bid on all available inventory. Anything they don’t take is offered to another ad network. Are Unified Auctions Synonymous with Header Bidding? We think so!
Oko
JUNE 20, 2024
The process of auctioning off your ad space to multiple advertisers simultaneously is known as header bidding. Header bidding replaced earlier, less-efficient methods of collecting bids such as ad waterfalls. To start off, what’s not in question is whether you need header bidding.
MNTN
MARCH 18, 2024
This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements. How Does Real-Time Bidding Work?
Monetize More
OCTOBER 13, 2022
With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. Let’s say the floor price is set to $2 in Google Ad Manager.
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