Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter
illumin
NOVEMBER 26, 2024
A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place. The goal of a DSP is to automate and optimize the buying process, using data to deliver more targeted ads to users at scale.
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