Digital Remedy
DECEMBER 20, 2022
With all of the new inventory, the streaming space is becoming increasingly competitive. Advertisers have more ways to reach consumers than ever before, leveraging targeting and performance reporting is key to ensuring ad dollars are being utilized. First-party data infrastructure will be crucial for effective brand advertising.
Ad Monsters
DECEMBER 20, 2023
Compelling Benefits of Retail Media Retail media offers compelling benefits to marketers, especially as the deprecation of third-party cookies looms. Brand marketers like the channel’s ability to put them in front of the right audience, and 37% cited targeting people by demographic and product interest as the biggest benefit of RMN.
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Monetize More
JULY 19, 2022
This is what happens in Server-Side Header Bidding: User enters URL to visit website and browser loads the page The header bidding script embedded in the site’s coding sends a request to the ad server The server sends bid requests to ad exchanges, SSPs, and advertisers. How to select the best Server-Side Header Bidding Provider?
Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements.
Automatad Inc.
JANUARY 23, 2024
Share Tweet Share Advertising without cookies is the talk of the media town! After that, when the same user visits the publisher site that sells ad space (e.g., The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. news website).
Clearcode
MARCH 17, 2023
According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.
Smart-Hub
JULY 18, 2023
Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.
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