Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand.

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Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

NOVEMBER 15, 2023

By automating the ad placement process and leveraging data-driven insights, programmatic native advertising empowers you to optimize your ad inventory, delivering relevant and engaging content to your audience while maximizing monetization opportunities. How do Programmatic Nativе Ad Units Work?

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Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Automatad Inc.

JANUARY 13, 2023

As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM?

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Monetize More

MAY 31, 2023

By tracking your RPM, you can identify which ad types and networks are the most effective, allowing you to focus your efforts where they’ll have the biggest impact. For example, you may find that video ads perform better than banner ads, or that one ad network consistently delivers higher RPMs than others.

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Ad network Click Through Rate CPM Impressions 52

Paleo AdTech

APRIL 4, 2023

At first, Rapt focused exclusively on the same supply-chain challenges, building software to optimize — for example — configurations for hardware; there was not a pixelated banner ad in sight. “This is funny,” Tom admits, “but I had no idea what CPM stood for. That’s the game, just learn fast.

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Ad Tech CPM Data Management Platform Banner 40

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers.

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Advertising Brand Awareness Ad Server Ad Inventory 89

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Mobile Ad Formats. Ad Targeting Options.

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Ad network Mobile Ads Header Bidding CPM 66

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. These networks do the work for you.

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Ad network Video Ads Header Bidding CPM 40

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! 6- Ad Server Acceptance.

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Banner Click Through Rate Viewability Pop-Up 98

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface. Demographic Location.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

JANUARY 23, 2023

Example 2: you use the Google Ads platform to display your banner ads. The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). This is not programmatic.

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Advertising Ad Exchange Banner Header Bidding 40

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Precise Targeting — Good audience targeting ensures better campaign results.

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Header Bidding Demand Side Platform Real Estate Advertising 52

RevX

MARCH 31, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. What is Mobile Programmatic Advertising? But what is it, exactly? The best part about it?

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Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

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Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

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Advertising Demand Side Platform Impressions Retargeting 98

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

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Single Grain

NOVEMBER 14, 2023

This gives you the opportunity to test different ad creatives, targeting parameters and campaign strategies without committing significant financial resources upfront. From Facebook to Google to Amazon, these sites have enormous and highly engaged audiences, as well as increasingly sophisticated audience targeting systems.

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Ad network Conversion CPC CPM 98