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What is Header Bidding Trafficking? How to Enable it for Higher Demand?

Automatad Inc.

Unlocking the full potential of header bidding by crossing the complex integration and setup is a tough task for many publishers. Google Ad Manager (GAM) just got a solution for this – header bidding trafficking. In this extensive guide, we have covered everything about header bidding trafficking.

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Elevate Your Ad Revenue: The Ultimate Guide To Header Bidding

Smart-Hub

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Book Your Free Consultation Spot Request a Callback What Is Header Bidding?

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What is Header Bidding and How it Works?

Automatad Inc.

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

If you see an ad tech term and are still thinking, WTF?!!! Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. This is the place for you.

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What is RPM (Session, Page and Ad RPM)

Monetize More

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018.

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How to Deal With Troubleshooting Revenue Fluctuations in Programmatic Advertising?

YieldBird

Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. As a publisher, you always strive to optimize revenue, but identifying the root cause of drops requires a deep understanding of the various factors that influence the advertising ecosystem.

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What is RPM (Session, Page and Ad RPM)

Monetize More

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018.