Ad Monsters

MAY 19, 2025

As brands look for new ways to assess inventory quality and avoid low-value impressions, predictive attention is making a play to become the new viewability. Predictive attention is a pre-bid estimate of how likely an ad is to capture human attention, based on the quality of the placement, creative characteristics and behavioral data.

Viewability 89

Viewability Click Through Rate Pop-Up Ad Server 89

Ad Monsters

JULY 14, 2022

Using an additional ad server to serve ads into your newsletters disrupts a clean operational workflow by introducing an additional system for trafficking, reporting, troubleshooting campaigns, consolidating reports before sending final campaign data to an advertiser, etc. .

Ad Ops 120

Ad Ops Ad Server Advertising Impressions 120

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

Ad Server 52

Ad Server Viewability Rich Media Banner 52

MNTN

NOVEMBER 1, 2024

In contrast, CTV measurement provides precise, digital-like insights, including impressions, completion rates, and household-level attribution, allowing marketers to optimize campaigns based on actual viewer behavior and conversions. Data Integration : Information from ad servers, DSPs , and third-party tools is aggregated into one system.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The excessively high bids from PubMatic’s error affected only a small portion of ad impressions.

Ad Server 120

Ad Server Demand Side Platform Verification services CPM 120

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Monetize More

MAY 14, 2025

This feature allowed Google AdX (now Google Ad Manager) to peek at what other ad networks would pay for inventory and cherry-pick the most valuable impressions, giving Google’s ad exchange a “last look” advantage over competitors.

Header Bidding 52

Header Bidding Ad Server Ad Tech Ad Exchange 52

Martech Series

JUNE 10, 2025

Premium Scale and Proven Performance DIRECTV Advertising’s pause ad inventory delivers significant scale, with 200 million monthly available impressions and an audience that averages over three minutes of viewing time.

Advertising 66

Advertising Ad Server Ad Inventory Education 66

Ad Monsters

APRIL 18, 2024

5 Financial Best Practices for Publishers Reconcile Discrepancies Publishers get billed on third-party ad server numbers, so they should monitor and reconcile discrepancies between their first-party ad server and third parties. Here are five things publishers should be doing to shore up their finances.

Ad Ops 111

Ad Ops Finance Ad Server Impressions 111

Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. All puns intended.

Header Bidding 106

Header Bidding Ad Server Ad Exchange Ad network 106

MNTN

JANUARY 22, 2025

Seamless Real-Time Bidding (RTB) By automating the auction process, SSPs allow ad inventory to be bought and sold in real-time. This ensures optimal ad placement while increasing efficiency and reducing wasted impressions. The highest bidder wins the right to display their ad to the user.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Paleo AdTech

SEPTEMBER 3, 2024

The process was manual: he got a daily spreadsheet describing publishers, impressions, cost, conversions; and he would make tweaks to targeting and frequency capping. The team experimented, creating campaign segments at different price points in the ad server. There was an auction for each impression.

Media 98

Media Ad Server CPM Ad network 98

Monetize More

JUNE 20, 2025

Billing departments, meanwhile, rely on spreadsheets or delayed ad server exports to reconcile payments, often chasing revenue weeks after campaigns end. These systems often include features such as direct ad server integrations, role-specific dashboards (e.g., Ready to scale your revenue? Get started here!

Finance 59

Finance Ad Server Ad Ops Ad Tech 59

Monetize More

MARCH 6, 2023

Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers.

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? and use Prebid Server for all other demand partners.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Ad Monsters

FEBRUARY 16, 2023

It is a real-time programmatic auction where multiple demand partners bid on a single impression. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Ad Monsters

AUGUST 22, 2022

In other words, this practice allows publishers to update ads without refreshing the entire web page content. This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

VideoWeek

SEPTEMBER 27, 2024

The judging panel of media, tech and creative specialists were highly impressed by the creativity, innovation and technological advances in video and CTV advertising on display this year. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server 75

Ad Server Ad Tech Video Ads Impressions 75

Monetize More

JUNE 15, 2023

Header Bidding enables publishers to expose and sell their inventory to more demand partners while getting the highest possible yield for each impression. With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

PubMatic

SEPTEMBER 22, 2022

In many cases, due to quick rises in traffic, premium CTV publishers are now selling most of their premium ad impressions programmatically. A waterfall approach doesn’t necessarily mean a publisher is selling their ad impressions at the highest possible price. Maximize Competition and Revenue.

Ad Server 97

Ad Server Impressions Media Marketing 97

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

MNTN

FEBRUARY 12, 2025

Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions. Monitor for Ad Fraud Vigilance against ad fraud is critical, as it can drain ad spend and distort campaign metrics.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Monetize More

JULY 8, 2022

This means publishers can maximize revenue for themselves by selling more ads in exchange for higher CPMs than any single partner could offer on its own. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Martech Series

JUNE 10, 2022

Due to the partnership, VlogBox is now capable of running ER VAST tags smoothly, which means the company and its publishers can use the tags via the applications or SDK in order to directly connect to specific advertisers that utilize ER as their primary ad server.

Advertising 95

Advertising Ad Server Video Ads Impressions 95

Digiday

APRIL 26, 2023

which is rife for duplicated reach and wasted impressions for advertisers. Cross-platform planning tools combine these elements so broadcasters can have a single view of their channel mix to more easily identify reach, impressions, etc., no repeating ads). linear, FAST, AVOD, SVOD, apps, etc.),

Ad Server 72

Ad Server Impressions Audience Conversion 72

Advendio

MARCH 20, 2023

DAI is a powerful technology that enables podcast advertising agencies to deliver targeted ads to listeners based on their geographic location, demographics, and other factors. However, DAI can be complex and expensive to implement and requires coordination between the agency, the podcast host, and the ad server.

Agency 98

Agency Advertising Ad Server Impressions 98

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 98

Header Bidding Ad Inventory CPM Impressions 98

Martech

AUGUST 18, 2021

Brands willing to take more risk can rely on tools within their Ad Server or DSP that categorize and evaluate content for brand safety within some configurable thresholds.”. Is it better to secure 100 million impressions, knowing the ads went to real, reliable sites? Belau said.

Ad Server 137

Ad Server Impressions Ad Exchange Banner 137

Brid.tv

NOVEMBER 4, 2022

So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. The demand source that offers the highest amount wins the auction and serves a video ad. The HTML player serves the video ad to the user.

Header Bidding 97

Header Bidding Ad Server Ad Exchange Video Ads 97

Basis

JUNE 30, 2025

Meta’s vision presents opportunities to boost campaign efficiency and personalized ads in real time and at an impressive scale, especially as privacy restrictions reduce data signals,” says Lauren Kramer, Director of Social Media Solutions at Basis. Google’s Adtech Antitrust Trial In April 2025, Judge Leonie M.

Retail 75

Retail Search Advertising Machine Learning Audience 75

Ad Monsters

MAY 16, 2022

To simplify this, there are three types of SDK partners: Mediation SDK – The platform that acts as the central ad server and ultimate decision-maker on what ad will be shown to the end-user. That one impression opportunity has now turned into more than 24 requests to that DSP’s server.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

AdExchanger

NOVEMBER 30, 2023

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously.

Header Bidding 124

Header Bidding Impressions Ad Server Cookies 124

Clearcode

AUGUST 4, 2022

Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an ad server.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

Digiday

JANUARY 17, 2023

For example, the latest study took nine months to produce, as opposed to more than 18 months for the earlier iteration, with the implementation of more standardized reporting meaning auditors were better able to compare ad impressions between buy- and sell-side platforms. Unattributable ad spend, A.K.A. Steve Chester, ISBA.

Impressions 69

Impressions Ad Server Ad Tech Media 69