Relevant-Digital

APRIL 30, 2025

Header bidding is a technique where the publisher simultaneously offers the same ad impression to multiple ad exchanges. Once the highest bid is selected, it is sent to the ad server and the chosen creative is displayed.

Header Bidding

MNTN

FEBRUARY 12, 2025

Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions. Monitor for Ad Fraud Vigilance against ad fraud is critical, as it can drain ad spend and distort campaign metrics.

Advertising

Monetize More

MAY 14, 2025

This feature allowed Google AdX (now Google Ad Manager) to peek at what other ad networks would pay for inventory and cherry-pick the most valuable impressions, giving Google’s ad exchange a “last look” advantage over competitors.

Header Bidding

Basis

JUNE 30, 2025

Meta’s vision presents opportunities to boost campaign efficiency and personalized ads in real time and at an impressive scale, especially as privacy restrictions reduce data signals,” says Lauren Kramer, Director of Social Media Solutions at Basis. Google’s Adtech Antitrust Trial In April 2025, Judge Leonie M.

Retail

Monetize More

JULY 29, 2025

Step 2: Reinvent Your Sales Strategy: Sell Moments, Not Impressions The old sales pitch is obsolete. Package “Agenic-Ready” Deals: Stop selling bulk impressions on a site section. Step 3: Upgrade Your Ad Tech Stack: Be “Pluggable” Agenic agents are designed to “plug into anything.”

Media

VideoWeek

MARCH 31, 2025

This has allowed us to build one integrated video team where our AV specialists are getting stuck into programmatic, upskilling across DSPs, ad servers and buying models (and vice versa). Can we track impression to purchase? We also look at ad formats and how engaging or differentiated they are.

Agency

Monetize More

JUNE 20, 2025

Billing departments, meanwhile, rely on spreadsheets or delayed ad server exports to reconcile payments, often chasing revenue weeks after campaigns end. These systems often include features such as direct ad server integrations, role-specific dashboards (e.g., Ready to scale your revenue? Get started here!

Finance

VideoWeek

JUNE 6, 2025

The company is launching ‘first impression ads’, a vertical video format for single-day campaigns which are reserved for the first ad impression targeted individuals see on a given day. It’s also expanding its CTV ad offering which it launched last year, and is now generally available in the US and Canada.

Media

VideoWeek

MARCH 21, 2025

Mediaocean Renames Flashtalking as Innovid Following Acquisition Mediaocean has renamed its ad tech business as Innovid, after acquiring the eponymous converged TV advertising business last month. The company merged Innovid with Flashtalking, Mediaoceans ad server, and has unveiled a new brand identity for the business.

Demand Side Platform

Ad Monsters

JULY 24, 2025

Ad servers, auction frameworks, reporting tools, yield strategies, and optimization engines, the whole stack is already here. Retailers want to optimize based on merchandise sales and other factors.” Of course, e-commerce platforms have been doing that for 20 years, with ad servers. This is not a technology problem.

Retail

VideoWeek

JUNE 13, 2025

RTL Deutschland and Deutsche Telekom Partner for Personalised Ads on Linear TV RTL Deutschland is integrating its ad server into Deutsche Telekom’s advertising platform, MagentaAdSolution, in efforts to facilitate personalised advertising on linear TV.

Media

VideoWeek

JULY 1, 2025

Terrestrial TV, for example, isn’t like digital media, where you can simply count the number of impressions delivered through an ad server — there’s no way of passing data from a TV set back to an operator or broadcaster.

Ad Server

Martech Series

FEBRUARY 14, 2023

SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content. Demand Manager is Magnite’s wrapper services solution that empowers publishers with tools, insights, and data to tune Prebid to their specific needs, creating value for every impression.

Ad Server

Monetize More

SEPTEMBER 15, 2022

Some estimates claim that it will overtake all other digital ad formats in just a few years. There are many different ad servers available to the publisher, but they cannot all handle video ads effectively. Video ads require high-bandwidth, dedicated servers to handle high traffic levels and load times for these ads.

Ad Server

Ad Ops Hero

JANUARY 25, 2021

Online advertising has evolved as and when the technology improved and publishers are enable to serve the interactive ads on their websites using the ad servers and other technologies. However, many people are not aware outside of Ad Ops on how does ad server works.

Ad Server

Ad Ops Hero

JANUARY 25, 2021

Ad server is a web server that stores the online ads and deliver it on the various ad slots on the linked websites, social media platforms, and mobile apps. An ad server is just the technology in which the advertising banners are stored and is the means of delivering those ads on the targeted ad slots.

Ad Server

Ad Monsters

JULY 14, 2022

Using an additional ad server to serve ads into your newsletters disrupts a clean operational workflow by introducing an additional system for trafficking, reporting, troubleshooting campaigns, consolidating reports before sending final campaign data to an advertiser, etc. .

Ad Ops

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

Ad Server

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge.

Ad Server

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

Ad Server

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The excessively high bids from PubMatic’s error affected only a small portion of ad impressions.

Ad Server

Ad Monsters

APRIL 18, 2024

5 Financial Best Practices for Publishers Reconcile Discrepancies Publishers get billed on third-party ad server numbers, so they should monitor and reconcile discrepancies between their first-party ad server and third parties. Here are five things publishers should be doing to shore up their finances.

Ad Ops

Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. All puns intended.

Header Bidding

Paleo AdTech

SEPTEMBER 3, 2024

The process was manual: he got a daily spreadsheet describing publishers, impressions, cost, conversions; and he would make tweaks to targeting and frequency capping. The team experimented, creating campaign segments at different price points in the ad server. There was an auction for each impression.

Media

Monetize More

MARCH 6, 2023

Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers.

Ad Server

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? and use Prebid Server for all other demand partners.

Header Bidding

Ad Monsters

FEBRUARY 16, 2023

It is a real-time programmatic auction where multiple demand partners bid on a single impression. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.

Header Bidding

Ad Monsters

AUGUST 22, 2022

In other words, this practice allows publishers to update ads without refreshing the entire web page content. This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations.

A/B Testing

VideoWeek

SEPTEMBER 27, 2024

The judging panel of media, tech and creative specialists were highly impressed by the creativity, innovation and technological advances in video and CTV advertising on display this year. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server

Monetize More

JUNE 15, 2023

Header Bidding enables publishers to expose and sell their inventory to more demand partners while getting the highest possible yield for each impression. With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency.

Header Bidding

PubMatic

SEPTEMBER 22, 2022

In many cases, due to quick rises in traffic, premium CTV publishers are now selling most of their premium ad impressions programmatically. A waterfall approach doesn’t necessarily mean a publisher is selling their ad impressions at the highest possible price. Maximize Competition and Revenue.

Ad Server

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .

Ad Ops

Monetize More

JULY 8, 2022

This means publishers can maximize revenue for themselves by selling more ads in exchange for higher CPMs than any single partner could offer on its own. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. The benefits of Unified Auctions for Publishers.

Header Bidding

Digiday

APRIL 26, 2023

which is rife for duplicated reach and wasted impressions for advertisers. Cross-platform planning tools combine these elements so broadcasters can have a single view of their channel mix to more easily identify reach, impressions, etc., no repeating ads). linear, FAST, AVOD, SVOD, apps, etc.),

Ad Server

Martech Series

JUNE 10, 2022

Due to the partnership, VlogBox is now capable of running ER VAST tags smoothly, which means the company and its publishers can use the tags via the applications or SDK in order to directly connect to specific advertisers that utilize ER as their primary ad server.

Advertising

Advendio

MARCH 20, 2023

DAI is a powerful technology that enables podcast advertising agencies to deliver targeted ads to listeners based on their geographic location, demographics, and other factors. However, DAI can be complex and expensive to implement and requires coordination between the agency, the podcast host, and the ad server.

Agency

Martech

AUGUST 18, 2021

Brands willing to take more risk can rely on tools within their Ad Server or DSP that categorize and evaluate content for brand safety within some configurable thresholds.”. Is it better to secure 100 million impressions, knowing the ads went to real, reliable sites? Belau said.

Ad Server