InMobi

JUNE 5, 2018

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

Ad Exchange 52

Ad Exchange Advertising Ad Server Retargeting 52

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Ad revenue. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Demand Side Platform 95

Demand Side Platform Impressions Education Ad Server 95

InMobi

FEBRUARY 23, 2021

Second, when a user uses an app, the publisher calls for an ad at some point in the user session. This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Clearcode

AUGUST 8, 2023

And, tokenization replaces sensitive data — e.g., e-mail addresses — with non-sensitive tokens, securing data in case of data breaches and identity theft attempts. These encrypted profiles can be used to target ads effectively while the underlying user data remains secure and private.

Ad Server 52

Ad Server Ad Exchange Ad network Demand Side Platform 52

SpotX

MAY 6, 2021

The ad tech stack is key to addressable success. This includes data management platforms (DMPs) that allow targeting based on granular audience segments utilising a mix of broadcaster and advertiser first-party data along with third-party data sets.

Demand Side Platform 52

Demand Side Platform Ad Server Data Management Platform Manufacturing 52

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52