Smart-Hub

AUGUST 2, 2022

Ad operations also help clients create pixels to track how the audience interacts with creatives. Programmatic helps you automate the buying and selling of ads. In turn, advertising specialists ensure that the campaign is launched on time and delivered to the target audience promptly. Creation of reports.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

NOVEMBER 24, 2022

This way, even if they don’t click on it right away, they’ll remember seeing it later and will probably visit your site again because they’re curious to see what’s under that ad. Customized targeting and retargeting options available to improve CTRs. 7) Check your ads for aesthetics. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Digiday

OCTOBER 17, 2022

Barely four months after launch, trials of Google’s version of cookieless retargeting are stuck in first gear. Only five ad tech vendors have expressed an interest in testing the FLEDGE, or the “ First Locally-Executed Decision over Groups Experiment ,” to date. In this scenario, Google picks the final ad.

Retargeting 75

Retargeting Ad Tech Ad Server Conversion 75

Brid.tv

DECEMBER 21, 2022

Ad Targeting Options. Audience targeting can make or break even the best campaign. The better an ad performs, the higher the ad yield. This is why precise audience targeting is paramount for publishers and app developers. . Smart is a feature-rich ad server , SSP, and DSP. Smart AdServer .

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Basis

MARCH 22, 2024

Rethinking Measurement: A Necessary Shift Since the advent of the third-party ad server, marketers have grown used to empirical metrics housed within reporting modules: They knew exactly how many view-through conversions they were getting and the (relatively) precise path to conversion, and they could easily measure ad frequency.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Basis

AUGUST 15, 2022

Here’s an example of the factors media buyers had to juggle in 2000: Devices : desktop Platforms : ad server, search Creative : text (search), display. Talent Retention. Remember when we mentioned the impact of The Great Recession on the advertising industry?

Ad Server 71

Ad Server Viewability Retargeting Advertising 71

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Marketing Approach : Single Grain recognized the need to revitalize advertising efforts and explored programmatic ads using StackAdapt’s platform. to an exceptional 9.20

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Simple interface. Integration possibilities.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

NOVEMBER 14, 2023

This gives you the opportunity to test different ad creatives, targeting parameters and campaign strategies without committing significant financial resources upfront. From Facebook to Google to Amazon, these sites have enormous and highly engaged audiences, as well as increasingly sophisticated audience targeting systems.

Ad network 98

Ad network Conversion CPC CPM 98

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90