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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Q&A With an AdTech Developer: How To Implement Prebid Server

Clearcode

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? An Overview of Prebid What Is Prebid?

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UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 110
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Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

Smart-Hub

In this blog post, we’ll explore the benefits of using VAST tags in your programmatic advertising B2B campaigns and provide a step-by-step guide on implementation and troubleshooting. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.

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What Is Supply Side Platform (SSP)?

YieldBird

This includes details about their ad space, audience, and targeting options. User Visit : An ad request is triggered when a user lands on a publisher’s website. Ad Request : The publisher’s SSP sends the ad request to multiple ad exchanges and Demand Side Platforms (DSPs) connected to the SSP.

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What Is Supply Side Platform (SSP)?

YieldBird

This includes details about their ad space, audience, and targeting options. User Visit : An ad request is triggered when a user lands on a publisher’s website. Ad Request : The publisher’s SSP sends the ad request to multiple ad exchanges and Demand Side Platforms (DSPs) connected to the SSP.

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How to Design and Build an Ad Network?

Clearcode

Ad networks appeared in the mid 90’s and were one of the pioneers of advertising technology. The purpose of ad networks has been the same since the beginning — to help advertisers purchase available ad space across various publishers. Looking at Building an Ad Network? How Does an Ad Network Work?