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But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. After college and earning a degree in international business and marketing, he set out to find a career that combined his interests and landed at Woven Digital (now Uproxx Media), where he became the companys first ad operations manager.
“Rather than needing an army of VFX people for frame-by-frame manipulation, we’ve created the AI to do that,” Tawakol added. 5 Startups Using AI Agents to Automate AdOps and Marketing Tasks Trishla Ostwal Trishla is an Adweek staff reporter covering tech policy. Email SUBSCRIBE Loading.
AgentMark began as a startup helping small brands but evolved into a no-code AI platform that helps marketers and publishers automate operations and scale their strategies with their AI tool, AgentMark. Now the tool helps brands and publishers scale their marketing operations through custom AI agents.
uses AI agents to help marketers cut costs, improve strategy and focus on real resultsnot just content. Naama Manova-Twito, founder & CEO of MarkeTeam.ai, didnt start in ad techor even digital. Her roots were in old-school marketing. In 2017, she launched an agency to help mid-market brands. The result?
As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. We call this operational pinch point “the crisis of capacity” for adops teams. These problems compound exponentially for localized advertising campaigns.
.” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips adops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform adops.
Belliveau most recently led large customer sales in North America for Reddit, where she worked with Fortune 500 companies and their agencies to develop scalable marketing strategies. During her tenure, Reddit grew its revenue from under $100 million to over $1 billion in the span of five years. Email SUBSCRIBE Loading.
The rise of AI-generated video has sparked new ambitions among media publishers and retail marketers, promising to supercharge content creation, reach new audiences and deliver video at the pace required by today’s digital economy. Despite bold marketing claims, the data is sobering.
By Amazon Ads The Performance Powerhouse You’re Sleeping On By Ginny Marvin, Ads Product Liaison, Google Ads What If We Visualized—and Marketed—a Better Future?
I know most folks who hit the Croisette this year left talking about how far AI has advanced and what agentic AI will do for marketing (don’t worry, we’ll get to that too), but my biggest takeaway from Cannes was something more human. And when brands show up in those moments, they don’t feel like ads — they feel like connection.
A unique opportunity for furniture retailers to benefit from market conditions With the Bank of Canada implementing a super-sized rate reduction of 50 bps this month, a lot of attention has been paid to how this will affect two key areas that impact furniture sales; real estate and retail sales.
Other brands, such as account firm Plante Moran, have begun experimenting with Waymark Cinematic for marketing efforts. AI is being used in nearly every aspect of the ad process—from generating creative to replacing roles once reserved for human adops.
If you thought summer would be slow in the newsrooms, Bloomberg just reminded us all that even the most buttoned-up operations aren’t immune to layoffs, and that those ripples hit adops as much as editorial. has typically bucked that trend thanks to the company’s deep pockets and habit of hiring through market dips.
But before she dives into any of that, she’s checking the trades and industry newsletters—because, in adops, you’re either ahead of the curve or playing catch-up. It’s been a major investment, but it’s improved collaboration across teams—from mar tech and BI to marketing and ecommerce. You have to stay on top of it,” she said.
With a surge in demand for products offered by local companies like yours, now is the time to refine your digital marketing strategy to put your company in front of Canadians who are actively searching for your product. AdOps House wants to help you get your homegrown business in front of Canadians eager to support local companies.
We are in a new era, driven by two major forces: sell-side curation, where inventory is packaged and marketed as premium, and the rise of specialist vendors providing trusted, granular signals directly to the ecosystem.
Self-serve gives smaller advertisers—local businesses, solo marketers, startups—a way in. Additionally, the larger data sets can be used for optimised marketing campaigns. sales reps, insertion orders, adops teams), every campaign has a baseline cost, regardless of size. It’s a Win-Win for Publishers: 1.
Operational Platforms That Bridge Sales and AdOps Travel brands need systems that can handle order management, campaign execution, billing, and reconciliation across direct and programmatic sales. 5 Retail media is evolving from a marketing channel into a business model. With over 2.5 Retail media is no longer a shelf play.
Curation allows buyers to consolidate their private market buying into a handful of deal IDs while ensuring they only target ads to desired audience segments within high-quality content environments. Curation pushes more programmatic transactions to occur via PMPs instead of Open Market. What’s not to like, right?
They might invest in multicultural marketing but havent accounted for these audiences in their long-term growth plans. From Guesswork to Strategy: The Role of AI in Inclusive Growth LdJ: You talk about the total addressable market (TAM) through an inclusive lens. Where do you see brands falling short? Thats where AI changes the game.
The Sell Side Summit builds on Publisher Forum’s legacy, introducing new enhancements to expand networking and education for a wider group of adops professionals to share knowledge and drive impactful results for their business. Media Contact: Trish Borrelli Sr.
It offers exciting opportunities for contextual targeting, predictive analytics, dynamic creative optimization, and real-time ad quality assessment—all useful in shaping a nonintrusive ad experience.
It’s also prevalent in Western markets. This isn’t a desktop phenomenon, either. 53% of dark traffic is now mobile, overturning the long-standing assumption that adblocking is limited to laptops and PCs. The US leads with 67 million users causing dark traffic, representing 21% of its total web traffic.
By boosting your online presence and running targeted digital ad campaigns, you can ensure your brand stands out to gift-givers searching for the perfect way to show their appreciation. At AdOps House , well help you connect with the right audience through engaging content, strategic ads, and a standout online presence.
Whether its device graphs, ACR data, or inferred household identities, marketers want partners to admit where the cracks are. But, it was Stephen Fugedy, Lead Solutions Marketing Manager, LiveRamp, who brought home the current operational reality. Tell me where your data is the weakest, he said.
Or, will it be centralized behind a big media firewall to deploy on behalf of a marketer? Will ad adjacency be targeted or blocked by rules created by large language models, set by standards bodies, or potentially a series of community notes? Will there be new 3rd-party entrants with AI and LLM structures to deliver verification?
Adobe Experience Platform is the most powerful, flexible, and open system on the market for building and managing complete solutions that drive customer experience. Datasets : The storage and management construct for data persistence in Experience Platform. To learn more about segmentation, please read the segmentation service overview.
Now leading ad tech at Wiley, he has played a key role in launching new sites, integrating programmatic strategies, and managing adops teams. Whats the most valuable lesson in your ad tech journey? ” Can you share a pivotal moment in your career that shaped your path in ad tech?
Mobile marketing is a perfect way to promote products and services via mobile phones. Read our blog to discover what is mobile marketing, how it works, and why it is an integral part of the advertising industry. In todays world where all of your favorite brands are just a tap away, and everything is in [.]
As a marketer, can you afford not to get involved? My starting point was, what if we programmed content around major industry topics– AI, data, commerce, creativity, and cause-driven marketing –but explored this innovation and leadership through the experiences and perspectives of LGBTQ+ people and allies?
When we talked to marketers about building a CTV conversion API, their biggest ask was: give us flexibility to use our own measurement and identity providers,” said Ryan McConville, EVP & Chief Product Officer of Advertising Platforms & Operations at NBCUniversal. One API to Rule Them All?
By Amazon Ads Why Person-First Media Buying Is the Future of Programmatic Advertising By Nicollette Dineen The Performance Powerhouse You’re Sleeping On By Ginny Marvin, Ads Product Liaison, Google Ads What If We Visualized—and Marketed—a Better Future?
Potential candidates might include current X leaders like Nitti, global head of marketing Angela Zepeda, or head of Americas Monique Pintarelli, according to a Wall Street Journal report from last week. VidMob CEO Alex Collmer and Meta alum Carolyn Everson stand out as strong options, he said.
As it happens, publishers’ Ad Operations (AdOps) teams have much of it, and it’s incredibly valuable. The trick, however, is to foster better collaboration between AdOps and sales (and any other stakeholder) so that they can use the data to drive campaign performance and repeat sales. AdOps as Data Translator.
Is this a reality that adops and rev op professionals should consider for the near future? How would an AI handle an ad or rev ops role? Through machine learning, brands identify potential purchasers based on demographics and past behaviors, optimizing ad placement for efficacy.
The daily routine of an adops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that adops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the AdOps Challenge board game.
With the global digital advertising market expected to hit $185.2 However, despite a move across industries to bring automation to ad campaigns, current processes in ad operations are notoriously manual — increasing the time employees spend on tasks and the possibility of human error.
2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations?
If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. Just try to imagine a typical digital ad platform as. In the digital advertising industry, after you make a sale everything only gets started.
Romero will discuss how sales and ops can mutually benefit from one another. Romero leads a 40-person sales and marketing partnership team, with the adops team also reporting to him. The post #PublisherPOV: Bridging the Gap Between Sales and AdOps With Luis Romero appeared first on AdMonsters.
Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing AdOps services.
Newsletter advertising has always been one of the most effective marketing channels for brands and publishers, big and small, across many industries. . Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business.
We won’t be welcoming everybody back at full capacity just yet, but this is an important time for small businesses to start planning and implementing their marketing strategy. The challenge that small businesses will face is how to efficiently reach their target market without wasted effort. Ad spend budget not included. ).
WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Changing market conditions have seen the FOMC raise interest rates ten times since March 2022, thus moving from a regime of quantitative easing to quantitative tightening. But what a difference a year makes.
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