Ad Monsters

MAY 1, 2024

Is this a reality that ad ops and rev op professionals should consider for the near future? How would an AI handle an ad or rev ops role? Through machine learning, brands identify potential purchasers based on demographics and past behaviors, optimizing ad placement for efficacy.

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Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

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Ad Monsters

JULY 11, 2025

If you thought summer would be slow in the newsrooms, Bloomberg just reminded us all that even the most buttoned-up operations aren’t immune to layoffs, and that those ripples hit ad ops as much as editorial. has typically bucked that trend thanks to the company’s deep pockets and habit of hiring through market dips.

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Ad Monsters

NOVEMBER 14, 2024

.” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

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Digiday

OCTOBER 18, 2023

With the global digital advertising market expected to hit $185.2 However, despite a move across industries to bring automation to ad campaigns, current processes in ad operations are notoriously manual — increasing the time employees spend on tasks and the possibility of human error.

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AdOpsHouse

OCTOBER 29, 2024

A unique opportunity for furniture retailers to benefit from market conditions With the Bank of Canada implementing a super-sized rate reduction of 50 bps this month, a lot of attention has been paid to how this will affect two key areas that impact furniture sales; real estate and retail sales.

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AdOpsHouse

APRIL 28, 2025

By boosting your online presence and running targeted digital ad campaigns, you can ensure your brand stands out to gift-givers searching for the perfect way to show their appreciation. At Ad Ops House , well help you connect with the right audience through engaging content, strategic ads, and a standout online presence.

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Ad Monsters

JUNE 24, 2025

I know most folks who hit the Croisette this year left talking about how far AI has advanced and what agentic AI will do for marketing (don’t worry, we’ll get to that too), but my biggest takeaway from Cannes was something more human. And when brands show up in those moments, they don’t feel like ads — they feel like connection.

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AdOpsHouse

MARCH 19, 2025

With a surge in demand for products offered by local companies like yours, now is the time to refine your digital marketing strategy to put your company in front of Canadians who are actively searching for your product. Ad Ops House wants to help you get your homegrown business in front of Canadians eager to support local companies.

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Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations?

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Smarty Ads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. Just try to imagine a typical digital ad platform as. In the digital advertising industry, after you make a sale everything only gets started.

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Ad Monsters

FEBRUARY 28, 2024

Romero will discuss how sales and ops can mutually benefit from one another. Romero leads a 40-person sales and marketing partnership team, with the ad ops team also reporting to him. The post #PublisherPOV: Bridging the Gap Between Sales and Ad Ops With Luis Romero appeared first on AdMonsters.

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Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

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Ad Monsters

JULY 14, 2022

Newsletter advertising has always been one of the most effective marketing channels for brands and publishers, big and small, across many industries. . Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business.

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AdOpsHouse

JUNE 11, 2021

We won’t be welcoming everybody back at full capacity just yet, but this is an important time for small businesses to start planning and implementing their marketing strategy. The challenge that small businesses will face is how to efficiently reach their target market without wasted effort. Ad spend budget not included. ).

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Ad Monsters

JANUARY 10, 2025

The Sell Side Summit builds on Publisher Forum’s legacy, introducing new enhancements to expand networking and education for a wider group of ad ops professionals to share knowledge and drive impactful results for their business. Media Contact: Trish Borrelli Sr.

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Ad Monsters

MAY 30, 2023

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Changing market conditions have seen the FOMC raise interest rates ten times since March 2022, thus moving from a regime of quantitative easing to quantitative tightening. But what a difference a year makes.

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Martech Series

FEBRUARY 28, 2023

TapClicks , the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands and franchises, today announced a partnership with Advisr, provider of the leading sales operating system for B2B enterprises.

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Ad Monsters

JUNE 11, 2025

But before she dives into any of that, she’s checking the trades and industry newsletters—because, in ad ops, you’re either ahead of the curve or playing catch-up. It’s been a major investment, but it’s improved collaboration across teams—from mar tech and BI to marketing and ecommerce. You have to stay on top of it,” she said.

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Martech Series

JUNE 3, 2022

Ad Ops Staff Shifts Focus to Campaign Optimization and Meeting Client KPIs. The project entails connecting over 20 data sources, including Google , email marketing, lead generation, programmatic, and the Naviga Advertising platform, to provide a single source of truth, with current data, that can be leveraged organization-wide.

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Advendio

JUNE 26, 2025

Operational Platforms That Bridge Sales and Ad Ops Travel brands need systems that can handle order management, campaign execution, billing, and reconciliation across direct and programmatic sales. 5 Retail media is evolving from a marketing channel into a business model. With over 2.5 Retail media is no longer a shelf play.

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AdOpsHouse

SEPTEMBER 26, 2024

At Ad Ops House, we know that a successful digital marketing strategy involves multiple components working together. Let’s break down the key elements of the services we provide you when creating a well-rounded digital marketing plan. Ad Ops will help your name appear at the top of the list amongst competitors.

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AdPushup

FEBRUARY 17, 2025

Mobile marketing is a perfect way to promote products and services via mobile phones. Read our blog to discover what is mobile marketing, how it works, and why it is an integral part of the advertising industry. In todays world where all of your favorite brands are just a tap away, and everything is in [.]

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Martech Series

AUGUST 11, 2022

Jeeng , the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that leverages Google Ad Manager (GAM) to insert flawless, on-brand native ads in emails.

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AdOpsHouse

SEPTEMBER 30, 2024

At Ad Ops House, we believe in a thorough, strategic approach to help your business grow digitally. Here’s a step-by-step breakdown of how we implement our integrated marketing services. Ad Ops House will craft engaging, high-quality content tailored to your brand and audience. This is just the beginning.

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Ad Monsters

JANUARY 3, 2024

Some publishers appear open to granting permission for indirect representation of their inventory, allowing marketers to access approved pathways via ads.txt and other sources, even from non-direct partners. Key among them: leveraging their first-party data. Indirect Monetization. Download this playbook now!

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AdOpsHouse

OCTOBER 1, 2024

How Ad Ops House can help you reach these new potential clients Digital advertising is one of the most efficient forms of advertising because it enables you to target specific subsets of the population while tracking the results. View Our Services The post CDCP Dental Coverage Sparking Marketing Opportunities For Dentistry.

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Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. Her expertise focuses on growth markets and delivers meaningful ROI for investors and multinational organizations.

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Digiday

OCTOBER 18, 2022

.” While the use of piggybacking is often benign, it does introduce risk, and the ad ops teams at many publishers simply lack the resources to monitor piggybacked activity on their domains. “When it comes to it, nobody has time to do all those things like reading Ads.txt lists, etc.,” ” they noted.

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AdPushup

APRIL 4, 2023

An overview of High Ticket Affiliate Marketing Platforms that pay a high commission rate per referral in the range of $500 – $1,000. Thousands of independent marketers and entrepreneurs use high-ticket affiliate marketing platforms to drive thousands of dollars in revenue every single month.

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Affiliates Marketing Ad Ops Ad Tech 98

Advendio

MAY 20, 2025

Self-serve gives smaller advertisers—local businesses, solo marketers, startups—a way in. Additionally, the larger data sets can be used for optimised marketing campaigns. sales reps, insertion orders, ad ops teams), every campaign has a baseline cost, regardless of size. It’s a Win-Win for Publishers: 1.

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AdPushup

AUGUST 31, 2022

Do you know what it takes to create winning b2b marketing strategies? This is the same for B2B marketing as well. The only way B2B marketing strategies differ from B2C marketing is how a business [.].

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Ad Monsters

SEPTEMBER 16, 2022

Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Director of Content Marketing at LiveIntent. Victoria is LiveIntent’s Director of Content Marketing. Director of Ad Operations.

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AdExchanger

MARCH 26, 2023

If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between platforms. There Are Practical Ways To Apply AI To Marketing appeared first on AdExchanger. The post Forget ChatGPT.

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Ad Monsters

MAY 22, 2024

” Andrew Byrd: Your career in ad ops began with an internship at a small ad network, where you quickly became an ad operations leader. AB: I’ve spoken to many ad ops professionals who work in the programmatic supply chain, and the sentiment is that it is oversaturated and overcomplicated.

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Toronto AdOps

JUNE 25, 2019

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Operations is no longer limited to setting up and managing ad campaigns.

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Monetize More

DECEMBER 29, 2022

At first, it may not be as easy as Kermit sipping Lipton tea, but correctly practicing ad implementation is a worthwhile investment of your time. Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. Get a head start by taking some risks.

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