Automatad Inc.

DECEMBER 1, 2023

Publishers can sell video ad spaces by any programmatic means or direct deals. You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) They are often skippable, allowing viewers to skip the ad after a few seconds.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. 320×50), bigger mobile display ad sizes (e.g., More mobile ad unit sizes to consider. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Video ads are a form of digital advertising that use video content to promote or advertise a product, service, or brand. They can also help set up ad campaigns, optimize video ads, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Automatad Inc.

JANUARY 26, 2023

Find the right ad placements and optimize them. Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers. If you’re using an ad network , check their targeting criteria, and optimize it.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. In terms of how ads are shown, it’s done through an AdTech platform, such as a mobile ad network. Fast forward to 2023, when 1.96

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

InMobi

JULY 20, 2020

This is why in-app ad revenues have been rising steadily over the past few years. Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

InMobi

SEPTEMBER 19, 2019

In comparison, the Interactive Advertising Bureau (IAB) had previously reported that back in the first three months of 2018, the average CTR of a video ad was 0.26%. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

SEPTEMBER 28, 2016

mobile programmatic media buying is expected to reach $21.22 billion, or 78 percent of overall mobile display ad spending, according to eMarketer. There are three major challenges surrounding programmatic advertising – Viewability, ad fraud, and ad blocking. MOAT, Integral Ad Science, DoubleVerify).

Viewability 52

Viewability Impressions ROI Rich Media 52

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. You may know them as video ad networks. Google ADX 2. Marketplace 3. PubMatic 4.

Header Bidding 81

Header Bidding Advertising Ad Exchange Video Ads 81

InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. This is why getting in-app ad creatives right is key. Is it interactive?

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52