Martech Series

OCTOBER 7, 2022

Through TrafficGuard’s Affiliate Protection service, brands and marketers can combat and prevent misattribution in common types of invalid traffic (IVT) such as cookie stuffing, domain spoofing, anonymised traffic and compliance fraud present in online gaming today. Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze.

Affiliates 89

Affiliates ROI Ad network Cookies 89

Martech

DECEMBER 7, 2021

It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Cloud Connect’s free version gives users one data warehouse connection and one ad network. There are also varied subscriptions available to meet specific campaign needs. Learn more here.

Ad Targeting 92

Ad Targeting Ad network Cookies Audience 92

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. The deprecation of third-party cookies is obviously tied to the challenge of alternate identifiers and identity resolution. Data and confused: The increasing complexity of ad targeting . “As

Ad Targeting 110

Ad Targeting Cookies Food Ad network 110

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. Third-party cookie depreciation.

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. View and download the slides from the presentation here.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

JANUARY 22, 2023

Does Dynamic Creative Optimization Use Third-Party Cookies? Dynamic creative optimization (DCO) is a process whereby advertisers show personalized ads to individual users based on information known about them. Their engines produce and control the design versions of ads required for a DCO campaign.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

JULY 12, 2023

With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. ad exposure data or who saw which ad, etc.) have accumulated from their ad networks. Get MarTech! that Google et al.

Retail 93

Retail Media Ad network Cookies 93

Martech

JULY 13, 2021

If it disappears without a replacement, then along with the end of 3rd party cookies, advertisers may see a dramatic shift in the effectiveness of interest-based audience targeting. So despite recently announced delays in the retirement of 3rd party cookies in Chrome, it’s worth knowing what FLoC is all about.

Audience 101

Audience Cookies Ad network Conversion 101

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64