Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

Retargeting 66

Retargeting Search Advertising Advertising Ad network 66

NewProgrammatic

APRIL 6, 2022

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. Most popular search engines can be too competitive.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Ad Wisey

MAY 13, 2022

This feature assists in determining the effective ad that converts a large proportion of paying consumers. Google Ads Manager. Google Ads is the undoubted leader of online advertising platforms. Facebook advertising is simple to budget for, and you can quickly track your spending and cut it off when necessary.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Lemonads

OCTOBER 4, 2020

Take note that the filters will change depending on which network you are on. You won’t find engagement stats on native ads, but you can instead search by native ad networks, including MGID , Outbrain , RevContent , Taboola , and others. Crystal Clear Visibility See live ad posts!

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion USD. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

APRIL 25, 2022

For any business to succeed online, it is crucial to be visible in the major search engines. But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. PPC specialists focus not just on choosing the right high-traffic keywords, but those that bring in the best conversions.

Agency 52

Agency Marketing A/B Testing ROI 52