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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Martech

billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6 And, though Google has competitors in the most basic sense of the word (i.e.,

CPC
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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

Katie McAdams | Chief Marketing Officer, Basis : To April’s point, the term “brandformance” has been popping up in a lot of my conversations lately. Rather than reserving digital display for brand awareness and search for conversions, marketers should consider how paid search can contribute to brand-building too.

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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

With programmatic, you can serve more ads and also secure higher ad yield from each impression. Spread Out: Dont Rely on a Single Ad Network One of the biggest mistakes many publishers make is relying on a single ad network.

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Best of AdMonsters: Must-Read Ad Tech Articles of 2024

Ad Monsters

In this listicle, we’re diving into the highlightsarticles that shook up the conversation, sparked debate, and, most importantly, provided actionable insights for anyone in the ad tech trenches. Curation Houses act like modern-day ad networks, reselling inventory with hefty markupssometimes as high as 114%.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Scalability Across Multiple Digital Channels Programmatic advertising provides seamless scalability, allowing brands to serve ads across CTV, display, mobile, and social media without manual intervention.

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Beyond The Walled Gardens: Why It’s Time For The Open Web

Ad Monsters

B2B media platform Business of Apps found that in 2024, the minimum Facebook Ads cost per install would stay at $2, but the maximum jumped up to $5.50. By contrast, many open-web-based ad networks (including Mintegral) can achieve installs below $1. Finally, every channel naturally becomes less effective over time.

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AdAttributionKit Leveled Up with iOS 18.4 Updates

InMobi

these updates include overlapping conversion windows, configurable attribution windows and cooldowns, geo-level postback data, and improved testing capabilities. From tuning attribution settings to interpreting overlapping conversions, adapting to AAK's capabilities is key to unlocking its full potential. Rolling out with iOS 18.4,