Automatad Inc.

JANUARY 13, 2023

As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM?

CPM 52

CPM Ad Inventory Impressions CPL 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

SEPTEMBER 30, 2019

Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. Let’s consider a simple banner ad, for example. Back then, performance media buys took a spray and pray approach.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page. TripleLift transforms images with web content into ads.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Lemonads

AUGUST 7, 2021

The cost is calculated by complex algorithms and ultimately influenced by the ad demand, time of day, ad type, user location, and hundreds of other variables. Programmatic advertising technology is used in a wide variety of online promotion channels, like mobile, display, video, social, and banner ads.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Single Grain

JANUARY 23, 2023

When you search for a keyword related to a product or service, the first few results are mostly ads. This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! Advertisers usually pay using a CPC or CPM model.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JULY 13, 2023

There are several Google Ads bidding strategies to help businesses reach their target audience and drive conversions. To maximize the performance of PPC campaigns, it’s imperative that businesses and marketers understand the different bidding strategies available in the Google Ads network.

CPC 52

CPC CPA CPM Impressions 52

InMobi

JUNE 18, 2019

This is a critical point, as over 50% of apps monetize through advertising. So what can developers and publishers — especially those small businesses — do to gain more revenue from demand sources and ad networks? Format, frequency, timing and much more impact both how users think of an ad and what an advertiser pays.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network 98

Ad network Conversion CPC CPM 98

Clearcode

APRIL 26, 2022

So the first ever online ad, which kicked started what is now a multi-billion dollar industry, appeared on October 27, 1994 on a website called HotWired, which is now wired.com, the popular tech publication. This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Brid.tv

DECEMBER 2, 2022

Today, we’ll take a look at some of the most popular mobile ad formats and help you choose the right one for your business. With the right placement, they have high CPM potential. Here are some of the most common types of display ads for mobile. Standard Banner Ads. Standard Banner Ad. Carousel Ads.

Mobile Ads 60

Mobile Ads Video Ads Banner Rich Media 60