46. Jay Schwedelson – was WebConnect the first ad network?
Paleo AdTech
DECEMBER 10, 2023
The WebConnect model was simple: Jay and some friends called webmasters on the phone and asked if they could “exclusively” represent them to advertisers. Text ads were then sold to buyers at a flat rate of $50-100 a month, consisting of text links out to the advertisers’ website.
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