Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic monetization strategies.

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Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

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Brid.tv

APRIL 19, 2024

Integration With Ad Networks and Exchanges – Seamless integration with ad networks and ad exchanges enables publishers to consolidate data from multiple sources and get an overview of their ad performance. Boost ad viewability with a sticky, non-intrusive ad unit.

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Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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Clearcode

JULY 13, 2023

SSPs and ad exchanges collaborate with each other in ad inventory buying and selling transactions. AdTech companies, publishers, brands, e-commerce platforms, and telcos can benefit from building an SSP and ad exchange. What Is an Ad Exchange? What’s the Difference Between an SSP and Ad Exchange?

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Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Monetize More

OCTOBER 18, 2022

Publishers can scale operations regarding ad formats, selling models and integration as well as access innovative ad formats on desktop, mobile and in-app environments. OpenX integrates seamlessly with most ad servers, video players and header bidding. They come with a customizable video player for ad serving.

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Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. Ad exchanges use real-time bidding to determine the price of each ad impression.

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Automatad Inc.

MARCH 8, 2022

The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, Buyers can buy against these labels through their partnered DSPs using existing Prebid’s header bidding integrations for OpenRTB. It further alleged that ads that didn’t use AMP had a one-second delayed load time.

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Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers.

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Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. However, they still require consent under the EU’s GDPR. How does it work?

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Monetize More

FEBRUARY 8, 2023

These are the rumors that have been floating around in AdOps forums and personal chats whenever someone is trying to decide which ad management company they need to be choosing ultimately. Let’s get real here: In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.

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