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How To Build a Demand-Side Platform (DSP)

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A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Introduction to Programmatic Advertising | What is Programmatic Advertising?

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Programmatic advertising, on the other hand, takes display media to the next level. Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms.

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What is Programmatic Media Buying?

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An auction process begins when a user visits a website with display advertising. The website sends the user’s information and the available ad space details to an ad exchange. This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms.

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What Is Programmatic Ad Buying? The Complete Beginner’s Guide 2021 and Beyond

Lemonads

The programmatic advertising ecosystem consists of a few different stakeholders, but the two main players are content publishers and the entities that want to purchase ad spots on the internet. These platforms work together to create a link between publishers and the entities that want to purchase their traffic.

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Programmatic Ad Formats Mini-Series: Display

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This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.

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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

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Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?