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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Several dynamics are driving this shift in perception: 1. Performance Analytics: Measuring not just rankings and traffic, but user intent fulfillment and conversion behavior.

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What is a Leaderboard ad? How does it bring more revenue?

Monetize More

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Click Here To Enroll.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. Meanwhile, the average CPC of Facebook ads is $1.72 cheaper CPCs than Google.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Monetize your video ad inventory with a reliable video ad provider.

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What Is Page RPM & 10 Proven Ways to Increase It by 40%

Automatad Inc.

Two metrics – CTR and CPC- can directly influence your page RPM: CTR: CTR stands for ‘Click Through Rate.’ Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%.

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How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand). Cost-per-click (CPC). Total cost (ad spend) divided by clicks. for every click you get for them.

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Best High RPM Ad Networks for Publishers in 2023

Monetize More

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM.