Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Digital Remedy

JANUARY 31, 2022

With audience targeting similar to other programmatic channels and more sophisticated ad inventory, it’s now possible to buy and sell audio ads programmatically. By serving ads at just the right time, there’s an opportunity to deepen the relationship with the listener and boost brand awareness and consideration.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

illumin

JANUARY 22, 2024

With the mass variety of ad forms and the vast user reach on the platform, it offers a lot of flexibility and customization options for marketers that are tailored to their goals and ad purpose. Keep a close eye on key metrics like ad engagement, click-through rates, and conversions.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Lemonads

AUGUST 30, 2020

especially important in the mobile age, as consumers engage with different kinds of content in different ways when they are on the go), driving high click-through-rates ( CTRs ) that will optimize publisher revenue To start with Taboola it’s requested to begin with a budget of $ 300 per month. Optimize ad inventory per session.

CPM 52

CPM CPC Native Advertising CPA 52

Single Grain

JULY 29, 2021

Custom Experiences are multiformat ads for brands that are looking for something extraordinary. Some of the different Custom Experiences ad options available on Spotify are: Sponsored Playlists. You can maximize brand awareness by sponsoring Spotify's most popular playlists.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Clearcode

APRIL 26, 2022

So the first ever online ad, which kicked started what is now a multi-billion dollar industry, appeared on October 27, 1994 on a website called HotWired, which is now wired.com, the popular tech publication. This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Brid.tv

DECEMBER 2, 2022

Best Mobile Ad Formats and When to Use Them. We have already established that ad inventory in mobile apps has high revenue potential. But that doesn’t mean you can just let any type of ad intrude on your users’ experience. Let’s take a look at some of the most common mobile ads and what they’re best used for.

Mobile Ads 59

Mobile Ads Video Ads Banner Rich Media 59