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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. Variety drives value both for your audience and your advertising partners.

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Snap’s “walled garden” opens

illumin

announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. This means that advertisers now have broader access to Snapchat’s ad inventory thanks to Snap opening its first-party data to VideoAmp.

GDPR 97
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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Why Retailers Need a Scalable Ad Management Platform in 2025

Advendio

However, with this growth comes complexity—fragmented ad inventories, lack of standardization, and increasing demands for omnichannel execution. To navigate these challenges, retailers need a scalable ad management platform that streamlines operations, ensures efficient campaign execution, and maximizes monetization opportunities.

Retail 52
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The Hidden Challenges of Retail Media: What No One Tells You About Scaling Your Ad Business

Advendio

The Tech Bottleneck: Why Many Retail Media Networks Struggle to Scale Many retailers fail to anticipate the technical complexities of running an ad network. Unlike traditional retail operations, a successful RMN requires a robust ad tech stack capable of handling ad inventory, audience segmentation, campaign management, and real-time bidding.

Retail 52
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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics.

Media 59
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The Untapped Opportunity of Unaddressable Inventory

Ad Monsters

When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates. Some solutions can help them bridge the gap between addressable and unaddressable inventory and allow them to recover lost revenue, even as cookies rapidly fade away. CPMs, respectively.

CPM 97