Smart-Hub

JANUARY 2, 2024

As you can see, publishers who own websites, most often online media or blogs, use SSPs to get paid for advertising. After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. Calculation example: (cost of placement / website traffic) * 1000 = CPM.

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Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Marketplace 3. PubMatic 4.

Header Bidding 82

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Automatad Inc.

NOVEMBER 23, 2023

Publishers: The ones who post content online on websites, magazines, news media, and social networks. They are on the source or supply side, meaning they have the space to show ads. AdTech providers: The providers who enable effective ad space buying and selling using technological elements. It is not highly targeted.

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VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Built on Snowflake’s Media Data Cloud, the clean room will provide cross-platform data in privacy-compliant environments in order to enhance targeting and measurement. TPA Digital Launches Ad Tech Accelerator.

Ad Tech 98

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Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

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Smart-Hub

NOVEMBER 6, 2023

Unlike indirect advertising, which often relies on intermediaries or mass media, direct advertising cuts through the noise to establish a direct link between the advertiser and the recipient. Get a Consultation For Free Contact us What is the difference between direct media buying and programmatic media buying?

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Advertising ROI Ad Exchange Non-Profit 64

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. When a publisher decides to monetize their video content through advertising, they can join a video ad network.

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Smart-Hub

DECEMBER 18, 2023

Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Publishers offer their ad inventory via ad exchanges (or networks). In turn, advertisers bid on the inventory. The highest bid wins.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. Maximum Ad Revenue for Publisher Inventory: MonetizeMore has been able to grow its publishers’ ad revenue by 36%.

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Digital Remedy

JANUARY 11, 2023

With the launch of its first-ever ad-supported model, Netflix is making monumental moves in the OTT space that advertisers have long been waiting for. If media buying with Netflix is on the books for 2023, here’s what you need to know about adding this new marketing channel to your digital advertising strategy.

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InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

InMobi

MAY 17, 2018

Dealing With All Parties Within A Complex Landscape is a Waste of Time The ever-changing, overly complex advertising landscape is intense and full of different players, ranging from advertisers, media agencies, trading desks, DSPs, ad networks, SSPs and publishers, just to name a few.

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PrograMetrix

AUGUST 3, 2022

Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. Related: What's in a Programmatic Ad Tech Stack, & How Much Does it Cost? That can allow your brand to stand out without as many competitors clamoring for attention.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic deals for publishers.

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VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. MRC accreditation represents the pinnacle of quality and transparency in digital media measurement,” said Kevin Alvero, Chief Compliance Officer at IAS. “MRC Read more on VideoWeek. Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

OCTOBER 1, 2022

Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions.

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Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Video ads are a form of digital advertising that use video content to promote or advertise a product, service, or brand. They can also help set up ad campaigns, optimize video ads, and more.

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Automatad Inc.

FEBRUARY 22, 2022

Local Media Consortium’s proprietary identifier NewsPassID shows encouraging results after the pilot testing phase. . Future of Tech Commission reports US citizens to be in support of a robust federal technology policy. Furthermore, inventories carrying NewsPassID sold 25% more than inventories that did not. this month.

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Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. In the DSP, the publisher and advertiser IDs are matched, providing secure ad placement. Deep dives into the IDs. Who should use it?

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