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Earlier this week, Fox announced to Variety that it had sold out its adinventory of roughly 80 commercials for the 2025 MLB All-Star Game in June—nearly a month earlier than usual, and for a reported $750,000 to $850,000 per 30 seconds. Jason Notte Jason is an Adweek staff writer covering sports marketing.
However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. For example, a broadcaster might offer ad spots during a high-profile NFL game but require advertisers to also purchase spots during reruns or reality TV shows. Punchline: the answer is both.)
Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital adspace purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell adspace on their own apps or websites.
Finding more in-game adinventory is like hard mode compared to other digital channels. Signing up publishers in the in-game adspace is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers.
The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Oddly, only half saw the technology helping to create customer-facing content, which seems to be the most popular use by marketers.
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (adspaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.
DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital adinventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.
DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital adinventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.
That, in turn, makes understanding the subtle differences between a DMP vs. DSP necessary to help you choose the right solutions to inform your marketing efforts. In turn, you can then use that information to create audience segments and engage in more personalized marketing efforts. What Is a Data Management Platform?
By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.
Learn more about ad networks vs ad exchanges. Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell adinventory. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for adspaces.
Flooring with Finesse: Don’t Let Low Bids Undercut Your Value Smart flooring strategies are becoming increasingly essential as publishers strive to maximize yield in a fluctuating market. Embracing addressability solutions positions publishers to deliver personalized ads without relying on third-party cookies.
In addition to the prevalent economic factors and overall ad budget constraints, market dynamics and technological advancements in the streaming landscape also drive the scrutiny and downward pressure on CPMs. The rapid rise of CTV platforms has led to a surge in available adinventory.
This article explores actionable strategies to help retailers maximize ad revenue, optimize performance, and future-proof their retail media networks (RMNs). Why Retail Media Monetization Is More Than Just Selling AdSpace Retailers are no longer just selling products—they are selling high-intent audiences and valuable data insights.
Here’s a twist: Advertising on X might be lucrative for a certain type of marketer, provided they can overlook the deluge of hate speech, misinformation and violent content rampant on the platform. It’s a bargain bin for adspace at the cost of compromising principles. Continue reading this article on digiday.com.
This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. What to Do: Consider implementing dynamic price floors that adapt to market conditions in real time.
Take advantage of your share of this lucrative market. Programmatic advertising meaning includes the following: The process of using technology to buy and sell adinventory through an automated and data-driven procedure. It also represents most types of adspaces on all screens including video, mobile, native and display ads.
Advertisers will shop for adinventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads. Walmart is the largest company with a media network that sells adspace and restricted access to their customer data. Get the daily newsletter digital marketers rely on.
Purpose and Function DSPs are designed for advertisers and allow them to purchase digital adinventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available adspace, effectively maximizing revenue.
There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. Meta can and should be a part of a marketer’s programmatic approach. On Facebook specifically, programmatic ads are popular among programmatic advertisers.
Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital adspaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.
An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. The anatomy of an SSP What Is an Ad Exchange?
The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12
Supply-side platforms (SSPs) empower publishers to monetize their adinventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more adspace.
Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form. What Is an Ad Exchange?
The advertising world can be complicated—and for a B2B marketer even more so. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital adspace to display those ads.
Fragmentation and friction are silent killers in the digital adspace, creating barriers to creativity and impact. This will offer a space where buyers and sellers can explore available ad formats, inventory and audiences, all under one roof, and that will significantly streamline the inventory buying process for advertisers.
No TTD+ The Trade Desk’s CEO Jeff Green maintains that Ventura is primarily designed to foster more efficient and transparent supply paths, which in turn will benefit those who he still classifies as The Trade Desk’s sole target market – the buy-side. So far The Trade Desk has announced Sonos as its only hardware partner.
Yieldmo Initially focused on US-based adinventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize adinventory with a single interface. Device-Type.
A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of adinventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). The platform opens the site’s adspace up to for bidding from relevant demand partners.
It’s hard to believe that at one point—and not too long ago, either—adinventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (adspaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. How Does a Supply Side Platform Work?
This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.
Moreover, the evolving business landscape and the emergence of new marketing channels and strategies have further impacted advertising budgets. This shift in advertising priorities can lead to a redistribution of budgets, causing a decline in ad rates across various publishing platforms. More ads don’t mean more revenue.
While Google rushed to sort out their tech difficulties, a new source for impressions debuted as Disney+ officially unveiled their ad-supported tier. Connected TV continues to expand its ad offerings as premium channels, Netflix and Disney+ included, create adinventory within their top-rated and award-nominated shows.
Smartclip, RTL Group’s ad tech unit, announced this morning that it has enabled programmatic trading of adinventory on linear TV, via its HbbTV-enabled ad replacement tools.
What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell adinventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?
Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.
It’s much easier to calculate than any other KPI and gives you straightforward benchmarks to optimize your ad spend as you scale. is the market standard — CPM is a widely used pricing model in the industry, especially for video ads. This helps you avoid overpaying for adinventory. How to Calculate CPM?
AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?
If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. Here’s everything you need to know about Connected TV inventory. What Is Connected TV Inventory? They control the adinventory within their apps and are therefore key gatekeepers for CTV ads.
It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. website owners) to offer ad slots on multiple exchanges at the same time.
It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. website owners) to offer ad slots on multiple exchanges at the same time.
Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% This relatively meteoric pace makes CTV the fastest-growing paid marketing channel in the United States. Today, there are dozens of streaming services that offer advertising slots that marketers can take advantage of.
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